Look Communications Adds Permanent, Spam-Free .pw E-Mail Addresses to Its Broadband Service Offerings Through Reseller Agreement with PW Registry

PW Registry Corporation (www.pwregistry.pw), the provider of .pw top-level domain registration services, announced today that Look Communications Inc., a Canadian provider of high-speed Internet and digital TV services, will offer permanent, spam-free e-mail addresses to their customers through a reseller agreement with PW Registry.

BOSTON, MA (PRWEB) August 6, 2004 -- PW Registry Enables Service Providers To Block Spam From Network, Provide Spam-Free Experience to Customers With No Additional Network or Capital Costs. PW Registry Corporation (www.pwregistry.pw), the provider of .pw top-level domain registration services, announced today that Look Communications Inc., a Canadian provider of high-speed Internet and digital TV services, will offer permanent, spam-free e-mail addresses to their customers through a reseller agreement with PW Registry. PW Registry recently introduced .pw as the Internets first and only domain extension designed to protect the privacy of individuals, and Look is the latest service provider to leverage PW Registrys value-added services for rapid customer acquisition and retention.

Concern about spam is a significant factor for consumers choosing an Internet service provider. According to a recent survey, 23 percent of online households believe that their ISP is not at all successful in stopping spam. By signing on as an official reseller of .pw addresses, Look and other service providers can differentiate themselves in the competitive e-mail and access marketplaces by providing customers permanent e-mail addresses with unprecedented levels of spam protection. An innovative service offering from PW Registry allows Look a low-risk means of reducing operational costs and ensuring customer satisfaction by ensuring spam is blocked before it ever reaches the service provider network.

.pw is the Internets only domain extension focused on providing permanent, spam-free email addresses and communities of shared interests. .pw is unlike other ICANN-proposed domain extensions, such as .mail and .mobi, in that it is focused on providing the highest levels of consumer satisfaction by ensuring users directly control their identity and privacy online. .pw has a significant advantage in that it will be widely available to consumers this fall and applies best-in-breed anti-spam technology to ensure spam is stopped well before it makes its way into consumer inboxes.

Look has consistently introduced new innovations to the ISP marketplace," said Michael Cytrynbaum, chairman of Look Communications. As one of the first .pw resellers, we can virtually guarantee that our customers will get their choice of .pw privacy-enabled email addresses."

Monthly registration terms make it easy for service providers like Look to bundle .pw email forwarding into monthly dial-up and broadband offerings. Currently undergoing a free trial period, .pw is scheduled to formally launch in September, with addresses sold only through accredited resellers.

Spam is a major cause of customer turnover in the service provider industry and an ongoing and significant strain on network hardware and expenses," said Tom Barrett, CEO and president of PW Registry. PW Registry applies industry-leading anti-spam technology to protect end-users from unwanted spam. Because PW Registry operates the .pw top-level domain, we block spam at the core of the Internet, before it reaches service provider networks."

Through a unique wildcard mechanism, any .pw community can be reached by simply typing the string into your browser ending with a .pw". Monthly registration terms for resellers allows domain name registrars, wireless and Internet service providers, Internet portals and Web-hosting companies to easily bundle the .pw address with existing monthly services. PW Registry helps service providers improve and streamline internal operations, reduce costs and increase revenue.

About PW Registry Corporation
PW Registry Corporation is responsible for ensuring that the management and administration of the Internet's first domain extension devoted to "Communities of Shared Interest," is in the public interest. Assisting in the Policy Development Process for .pw is the PW Policy Council, comprised of a cross-section of Internet stakeholders. For more information, please visit http://www.pwregistry.pw.

About Look Communications Inc.
Look delivers a full range of communications services, including high-speed and dial-up Internet access, Web applications, digital television distribution and superior customer service to both the business and residential markets across Canada. In addition, Look
provides a number of value-added services to meet its customers needs, such as Web hosting, domain name registration, Web mail, parental filters and virus scanning. Looks shares are listed on the TSX Venture Exchange under the symbol LOK. For more information, please visit http://www.look.ca.

Contacts:
Thomas Barrett
PW Registry Corporation
+1.781.492.1315
info@pwregistry.pw

Kathleen Brennan
LNS Communications
+1.617.577.9777
kbrennan@LNScom.com