Wholesale Sunglasses Dealer Attributes Success To Fanatical Customer Service And Large Collection
This interview of a wholesale sunglasses dealer brings out the value of great customer service.
(PRWEB) August 9, 2005 -- Arun Agrawal recently interviewed Kirk Bachelder, owner of CTS Wholesale Inc, a wholesale sunglasses dealer. Here are the excerpts from that interview.
Arun Agrawal: What is your business?
Kirk Bachelder: We specialize in wholesale sunglasses, including all hot fashion trends, sports styles and childrens sunglasses. We also sell accessories and displays.
AA: How long are you doing this business?
KB: We have been in the sunglass business for over 20 years. I started out in retail venues such as malls, fairs and festivals and then graduated to this wholesale business.
AA: Why did you start a wholesale sunglasses business?
KB: We chose to start a wholesale sunglass business because of the knowledge that we had in the retail business of sunglasses. We know that styles are constantly changing and because of that, we are able to offer the newest trends and hottest styles on the market today.
AA: What factors do you think have contributed to your success?
KB: I attribute my success to fanatical customer service and a large collection of models and designs. We go out of our way to keep the customer happy.
Having sold sunglasses at retail venues for so many years, I have picked up the ability and knowledge needed to choose only the best quality and styles. This has lead to our great success as a wholesale company.
AA: Tell us about some interesting incident that happened while dealing with a customer.
KB: Recently, a customer called us and asked if we could ship his order so that he would receive it the next day and we did. He was very surprised because he had been dealing with another online wholesale sunglass company who would take 2-3 days just to process his orders. He is now a regular customer and orders from us weekly.
AA: Can you tell us about some pitfalls of doing replica sunglass business?
KB: One of the pitfalls in selling replica sunglasses is that your sales can be weather affected. Specially when you market outdoors, weather can play havoc with your sales.
AA: What is your advice to budding entrepreneurs thinking of starting a replica sunglass business?
KB: I recommend that you should always make a fair representation of the replica status of your sunglasses. Except a few, most of the customers do not mind buying from you when they explicitly know that they are buying a replica sunglass for saving money and being able to afford several designs and models for the same amount that they will otherwise spend on one pair.
People are always losing or breaking their sunglasses and therefore need new ones. I recommend that you purchase as many different styles as you can. This gives you a leg up on your competition. Always try to have the best selection possible. Customers like to shop where there is a lot to choose from. This betters their chances of finding that perfect pair of sunglasses.
I also suggest that you should buy related merchandise like our micro fiber bags and give those to your customers for free with every pair of sunglasses that they purchase. This will give them an incentive to purchase from you instead of your competition.
About CTS Wholesale Inc.
CTS Wholesale Inc. is a wholesale sunglasses company dealing in designer replica sunglasses.
Contact Information:
CTS Wholesale Inc.
2791 Pence Loop S.E.
Suite #10
Salem, OR 97302
Phone: 503.364.3486
Fax: 503.589.4121
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