Travelpost.Com Announces Partnership With Market Metrix
Travel services site will use detailed travel experience data for its personalized hotel reviews.
San Franciso, Calif. (PRWEB) September 13, 2005 --- TravelPost.com (www.travelpost.com), the premier source for personalized hotel reviews and travel advisory services to help travelers research, plan, and reserve travel, today announced it has partnered with Market Metrix, LLC (www.marketmetrix.com), the leading provider of market research services for the hospitality industry. The multi-year, exclusive agreement states that TravelPost.com will leverage travel experience data from the Market Metrix Hospitality Index for its hotel reviews service.
Unlike other sites with hotel reviews, TravelPost.com matches travelers needs with relevant reviews and advice from people truly like them. For instance, if you are 45 and going on a business trip, you are not interested in hotel reviews from a 25-year-old leisure traveler," said Sam Shank, CEO of TravelPost.com. This partnership with Market Metrix enables us to provide information to consumers that can be personalized by segmenting user reviews according to demographics of the reviewer."
We are excited about partnering with TravelPost.com as they are in a very exciting space and have created a unique approach to providing hotel reviews," said Lenny Nash, co-founder and Partner of Market Metrix. We are pleased to be able to help TravelPost.com be the first to offer more relevant user ratings to consumers."
Market Metrix publishes the Market Metrix Hospitality Index (MMHI), a quarterly report of customer satisfaction with hotel, airline and car rental companies based on 30,000 in-depth consumer interviews. It provides top-ranked hospitality brands by industry and, for hotels, by specific category. No other customer satisfaction index offers MMHIs reporting frequency, volume of customer interviews, cross-industry results or innovative satisfaction measures.
In July 2005, TravelPost.com announced it had raised a seed round of funding totaling more than $1 million. Lead investors include seed stage venture capital fund Amicus Capital, and Arba Seed Investment Group. The funding is going toward infrastructure to handle traffic growth, expanding the team to continue to build the product and feature set, and marketing efforts.
About TravelPost.com
Founded in January of 2004, TravelPost.com develops and markets online applications that collect and organize user-generated travel information in order to fundamentally improve the way people research and shop for travel. The site provides personalized hotel reviews and travel journaling tools. The TravelPost.com mission is to build the most trusted resource for researching, planning, and reserving hotels and travel. The company is based in San Francisco. For more information please visit www.travelpost.com.
About Market Metrix
Market Metrix, LLC was founded in 1996 to provide the hospitality industry with better customer and employee satisfaction measurement programs and management tools. In addition to MMHI, Market Metrix provides clients with award-winning survey systems and strategic services. Market Metrix also operates the Consumer Research Center, which provides focus group services, data entry services and a state-of-the-art specialty call center. For more information, log onto www.marketmetrix.com or call 1-800-239-7515.
Media contact:
Veronica Skelton
Concept Communications
415.342.3435
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