Clarity Launches New Product Line, Teams with NorthStar Studios for Direct Response Television Campaign
Clarity®, a division of Plantronics, Inc. (NYSE: PLT) and the nation’s leading supplier of amplified telephones, has teamed up with NorthStar Studios to make a new product line, called Personix™, available to consumers through a direct response television campaign.
Chattanooga, TN (PRWEB) October 13, 2006 -- Clarity®, a division of Plantronics, Inc. (NYSE: PLT) and the nation’s leading supplier of amplified telephones, has teamed up with NorthStar Studios to make a new product line, called Personix™, available to consumers through a direct response television campaign.
A series of infomercials, hosted by actress Kassie DePaiva of One Life to Live, airing in targeted markets across the country will offer the new Personix products. The first infomercial will feature Clarity’s Personix corded telephone equipped with Digital Clarity Power™, a digital signal processing technology that makes phone conversations markedly clearer for individuals with a hearing loss. The program will also offer insights into the challenges faced and new solutions available to the millions of Americans currently affected by a hearing loss.
“As the number of people with a hearing loss continues to grow, Clarity is working to make more and better solutions readily available to those who need them. Through this direct to consumer marketing initiative, consumers who currently do not have access to Clarity products—or those who are not aware this type of products exists— will now have an opportunity to purchase hearing loss solutions directly from us,” said Carsten Trads, president of Clarity. “We hope this television campaign will encourage new customers to gain information related to hearing loss causes and solutions, while allowing familiar customers to view us in a new light.”
Personix amplified telephones are equipped with Digital Clarity Power (DCP) technology that makes soft sounds audible while keeping loud sounds bearable by using digital signal processing, the same technology used in digital hearing aids. DCP technology enables the phone to recognize unwanted sounds, such as background noise, and eliminate those sounds from a user’s conversation. Clarity is the only company to incorporate digital signal processing technology for improved audio clarity and volume into a standard telephone.
Personix phones alert users of incoming calls by a large, flashing visual ringer on the front of the phone. Optional ringing features include a bed shaker and a lamp flasher that help notify users in the event of a call.
Based in Nashville, Tenn., NorthStar Studios is a leading, nationally recognized production studio and Nashville’s largest full service television and video production facility.
For more information about Clarity and its products designed to improve the lives of those with a hearing loss, call 1-800-426-3738 or visit www.clarityproducts.com.
About Clarity
Clarity®, a Division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity’s patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide. For more information about Clarity and its products, please call 1-800-426-3738 or visit www.clarityproducts.com.
About Plantronics®
In 1969, a Plantronics headset carried the historic first words from the moon: “That’s one small step for man, one giant leap for mankind.” Since then, Plantronics has become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch, and the New York Stock Exchange. Today, this history of Sound Innovation™ is the basis for every product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing, Clarity, and Volume Logic. For more information, go to www.plantronics.com or call (800) 544-4660.
Altec Lansing, Amplifying Your Life, Clarity, Clarity Power, Digital Clarity Power, the logo design, Plantronics, Sound Innovation, and Volume Logic are trademarks or registered trademarks of Plantronics, Inc. All other trademarks are the property of their respective owners.
About NorthStar
NorthStar Studios is a Nashville, TN based full service television production, network origination and transmission facility, and has seven television studios, satellite uplink, and post production suites. The 125,000-square-foot facility provides television and production services nationally for the DRTV and entertainment community, advertising and public relations agencies, corporations, government, sports, and news organizations. Contact Mario Taormina at NorthStar Studios at 615-650-6033 or on the web at www.northstarstudios.tv.
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