Maker of 'America's Favorite Cigars' Enhances Its Business Intelligence Strategy with Interactive Edge Technology
Swisher implements XP3 Suite from Interactive Edge.
New York, NY (PRWEB) November 28, 2006 -- Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced its flagship product, XP3® Suite, has been selected by Swisher International, Inc., makers of America's favorite cigars, to enhance and extend its data analysis and presentation capabilities as a new part of the company's overall business intelligence strategy.
In its initial rollout, XP3 is being used by the company's Marketing team to analyze and illustrate trends and insights for Swisher's Sales and Senior Management teams. XP3's flexibility makes it possible to utilize both internal and external data sources for the company and it is now being used to enhance sales reporting, category management programs and internal performance reporting.
"XP3 provides Swisher with a uniquely flexible, scalable and powerful data solution," said Jane Green, Vice President of Marketing for Swisher International. "It is helping us get more from our data by speeding up the data analysis process and providing the information in a compelling and understandable way; and this will help us reach our goals for category management and customer satisfaction."
"We've enjoyed working with the Swisher team," said Zel Bianco, Chief Executive Officer of Interactive Edge. "Their commitment to leveraging their data resources for optimum value exemplifies the company's forward-looking approach to the market and we're very pleased to be a part of that."
About XP3 Suite - Turning Data into Revenue
Powerful business intelligence enterprise solutions have made huge amounts of data available for corporations to access, mine and analyze. This proliferation of data and mining/analysis tools should provide a windfall of opportunities to drive profitability throughout the organization. However, in order to provide customer-facing teams clear and concise data in an insightful and useable manner, corporations must still invest a substantial amount of time gathering the appropriate data and translating it into persuasive and visually compelling sales and marketing presentations. In addition to freeing up valuable resources across the enterprise, XP3's presentation capabilities provide field users and management with intelligent findings about the data in their company's data warehouse, as well as the ability to customize the presentation and sales message on-the-fly.
XP3 combines a powerful data analysis engine with flexible end-user tools to summarize and visualize the right data for the right audience. It produces concise and actionable insights complete with intelligent summaries, charts and graphs that can be understood by business users of all kinds. Thousands of sales and marketing professionals from the most successful manufacturers currently use XP3 to develop and automatically populate data-driven sales and management presentations against data sets as large as hundreds of gigabytes, with hundreds of thousands of members in certain dimensions.
XP3 Suite is designed specifically to turn data into revenue. It works with existing customer data management solutions (or its own data warehouse) to place vast amounts of data at the fingertips of distributed sales and management teams in a user friendly and intuitive environment. Integrated with Microsoft Office®, XP3 includes the tools needed to easily create visually stunning, data-driven presentations directly in Microsoft PowerPoint®. The Gartner Group refers to this as XP3's Point of Impact, because this is where and how a corporation's investment in business intelligence can be used to influence customer decision-making, converting data and technology into sales.
About Interactive Edge
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company's flagship solution, the award-winning XP3® Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience," for two consecutive years. Headquartered in New York, NY, customers include Cadbury-Schweppes America's Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers. Further information about the company and XP3 Suite is available at www.interactiveedge.com.
EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4900.
(c) 2006 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.
www.interactiveedge.com
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