Long Island Exchange Inc Reaches Out to Maximize Exposure and Brand for 2007
Long Island Exchange Inc, one of Long Island New York's most popular and diverse online internet media resources, reaches out to local and regional marketing executives in a combined effort to maximize exposure and brand for 2007.
West Babylon, NY (PRWEB) December 13, 2006 -- Long Island Exchange Inc, (http://www.longislandexchange.com), one of Long Island New York's most popular and diverse online internet media resources, reaches out to local and regional marketing executives in a combined effort to maximize exposure and brand for 2007.
Every marketing team and professional from companies large and small are right now tackling the ins and outs of what it will take for a prosperous 2007 in our fast paced and quickly changing media world. As this rapidly changing industry closes in around us, only cutting edge and sophisticated decision making will ensure companies retain brand in tomorrow's rough waters. "Will your company be a fish out of water this coming year?" said John Colascione, chief executive and marketing manager for the Long Island Exchange online newspaper, in an interview last Thursday.
When asked what will be new for Long Island Exchange in 2007 Mr. Colascione announced that "This coming year we are expecting to be greatly expanding on our networking and partnership portfolios and will be seeking, TV, radio station, and newspaper executive contacts for barter agreements". With the recent growth in shareholders, separation from our parent company, a new look on business, and a quick change in our way of thinking, Long Island Exchange Inc., is ready for 2007 and the future is bright.
From last years Pigeon Carrier to next years Chicago Tribune, each media outlet needs to realize that like the old saying goes, it's not the size of the dog in the fight, it's the size of the fight in the dog. Want to be on top of your game for 2007? Well then there has never been a better time to realize that today's media is different, and different measures are needed to retain, advance, and secure a growing presence on the web.
It was only a year or so ago that blogging came to light and PR, media, and marketing professionals began to zero in on what this blogging phenomenon actually had to do with their business, but there's no questions now when it comes to realizing that Joe Blow from around the corner has just as powerful a media presence as NewsCorp, if he knows how to use it.
Print newspapers are companies that have controlled the media for many years and they are now feeling this squeeze. It's no secret that print newspaper subscriptions are plummeting while advertising revenues are beginning to get dangerously low. Newspaper executives are tired of scratching their heads to wonder what is going on. They are beginning to think outside the box and realize that when it comes to the net, it doesn't always make sense; you just have to do what works.
As quoted from Michael Oreskes, executive editor of the International Herald Tribune, "Print Is Living on Borrowed Time". Mr. Oreskes said, 'For more than 100 years journalism has been sustained by this virtuous circle in which the audience paid for their news, and the advertiser paid to reach that audience, and the publisher made a profit and paid his journalists and the society benefited into the bargain.
'That whole circle breaks down on the internet. This requires wildly creative thinking on the part of media companies to preserve the base of support that's created quality journalism for all these years. 'And that's a subject that the whole of society needs to be interested in and not just those whose livelihood depends on it.'
The big question facing major papers is how can they compete with free. News used to be a saleable commodity, now they seem to be giving it away.
Why is today's consumer changing the way they search for local news? "Well that's simple, it's because they can". "Consumers have never had the opportunities they have today. Yesterdays news delivered tomorrow for a fee, just doesn't measure up to getting today's news now for free."
The net is nothing like anything we have ever known before, and it is quickly changing the lives we live. In the end, one thing is sure, our lives are becoming more spontaneous, with more at our fingertips then ever before, and today's consumer wants it now, they are impatient, and eager to do their own research and comparisons using the internet.
Media companies looking to explore new options in advertising, marketing partnerships, and sophisticated tactics for 2007 are urged to inquire to Long Island Exchange Inc, chief operations officer John Colascione.
We are eager to work with New York and especially Long Island based media companies. This includes major internet publishers, radio stations, television, and newspapers. If you are an executive in advertising, marketing, and media relations please use the following information to contact Long Island Exchange Inc.
Long Island Exchange is an online newspaper which has been in operation since 2002 and serves roughly 100,000 unique Long Island readers per month who generate roughly 2,000,000 page views per month.
John Colascione
Chief Executive Officer
Long Island Exchange ® Inc.
5 Ketridge Street
West Babylon, New York 11704
1 (877) 543-3744
http://www.longislandexchange.com
Michael Keegan
Chief Financial Officer
Long Island Exchange ® Inc.
5 Ketridge Street
West Babylon, New York 11704
1 (877) 543-3744
http://www.longislandexchange.com
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