Vacation Incentives Shown to Boost Sales in Retail, Financial and Other Industries More than Free Gifts or Cash Awards
Getaway Incentives, a promotional marketing division of MDC Group, Inc. and a provider of travel incentive packages , has found that vacation incentives have a higher perceived value than merchandise gifts or cash awards, and are shown to boost sales for the same cost to the company as these other promotions.
Clearwater, FL (PRWEB) December 20, 2006 -- Getaway Incentives, a provider of vacation incentives to companies looking to increase sales, generate traffic to their store or website, or reward employees, has completed multiple case studies that show vacation incentives to be more effective than other promotional options. In addition, these wholesale vacation incentive packages cost about the same as buying bulk promotional items or giving cash awards; yet are valued 4 to10 times more than merchandise of the same cost.
Case Study #1: Insight Financial wanted to bring new awareness to their home equity loans with a program that also offered the quality of service they consistently bring to their members. Getaway Incentives' "Fun Advantage" vacation package allowed Insight Financial to award a trip with every new Home Equity Line while letting the recipients tailor the trip to their personal travel desires. Original projections indicated the promotion would bring in 60 new home equity loans. Ultimately, 302 applications were received with 227 Home Equity Lines of Credit being closed. Insight Financial reached 278% of their goal by offering vacation incentives with approved home equity loans.
Case Study #2: Batteries & Bands offered the "Get Up and Go" vacation incentive certificates as a gift with purchase. The vacation incentive certificates helped their sales force take a customer from a $75 sale to a $125 sale in most cases in over 50 stores. Ryan Lanier, Marketing at Batteries & Bands, said, "The Get Up & Go program was our most successful promotion to date". Employees love the simplicity of it and customers feel that they are getting a good deal. I recommend the program to national retailers to really give their customers a little something extra."
Vacation incentives can help companies add perceived customer value to their products, and in turn:
- Exceed sales goals
- Sell more accessories and extended warranties
- Open more investment accounts
- Promote closeout inventory
John Leeser, Advertising Director at The Williamsport Sun-Gazette, said, "(Getaway Incentives') vacation incentives really helped us during our "Brand Builder" campaign. The advertisers loved the idea that they received a trip when they signed up for their advertising package. We made our goal much quicker and we are already ahead of our total from our first two-year "Brand Builder" campaign. I don't think we would have done so well without the vacation packages. You can be certain that when we start our next round of selling "Brand Builders", I'll be getting more packages from (Getaway Incentives)."
Visit www.GetawayIncentives.com to get a vacation incentives catalog on how to use vacation incentives to improve sales. Learn more about the customizable vacation incentive packages at their website or by calling toll free 1-888-851-0466.
About Getaway Incentives
Getaway Incentives is a division of MDC Group Inc. MDC Group Inc. is a family owned and operated company and has been providing consulting and solution services to businesses for over 12 years.
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