Sophie & Lili To Be Included In Fall Fashion Line Up At SAKS
Popular department store SAKS Fifth Avenue adds designer infant wear line to 26 of their stores.
(PRWEB) August 1, 2006 -- It has been a very exciting year for Sophie & Lili, an independent clothing line that designs girls’ wear for ages three months to size 7/8. To add to the excitement of national and international press coverage, a booming wholesale business, and just the sheer joy of having her vision come to life, designer Jennifer Vallez is pleased to now have pieces from her infant line featured in 26 SAKS stores for fall 2006.
In early October SAKS shoppers will find key pieces from Sophie and Lili’s fall look book which is filled with soft corduroy pieces in an exclusive floral print, on the racks at the up-scale department store. Tunic and pant sets, and floral wrap dresses carry the lines signature colors, pinks, grassy greens, stone and chocolate. Cashmere dresses and lounges sets for baby in hues of chocolate and bubblegum hit the racks early December, and carry names such as “ella” and “mia”. The infant cashmere is now more accessible than ever and makes the perfect holiday gift for baby. The complete line can be found at http://www.SophieandLili.com.
Attention to detail is never lacking at Sophie & Lili. A clothing line that was a vision decades ago is embraced internationally now by wholesale and retail customers who can’t get enough. The media love to photograph the line and most importantly little girls love to wear it. The inclusion of her line in SAKS is a dream come true for Vallez who says, “Sophie & Lili is thrilled to be part of Saks Fifth Avenue's infant's department. It's a huge step forward for us as well as an exciting prospect to think about our partnership through the seasons”.
About Sophie & Lili
Sophie & Lili, a wholesale children's clothing company, is two years old, but it began over 30 years ago when Jennifer Vallez picked up a crayon in her youth and began to design. Officially launched in May 2004, Sophie & Lili offers a fresh alternative for little girls' clothing, with sweet, yet hip and unexpected prints; unique color schemes; and soft, easy-to-care-for fabrics. Not to mention a little pocket on every top, for rocks and beads and pieces of string. You know, little girl treasures.
Vallez believes today's little girls are about more than sweetness and light. They're about chasing seagulls on the beach, making tea for your teddy bears or hitting a piñata as hard as you can at your best friend's birthday party. A full-time advertising agency art director who studied fashion and accessory design at the Fashion Institute of Technology in New York, Vallez's line of clothing is inspired by today's little girls.
Sophie & Lili will be at the ENK show at Pier 94 in Manhattan August 6-8th, 2006. Booth #2406.
Media Inquiries Contact:
32Flavors PR
press(AT)32FlavorsPR.com
518-428-0921
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