Marketer Dares Bill Ford To Move Boldly

A recent article by Boston-based marketer Kevin Glennon discusses how bold moves such as experitential marketiing could revive the failing Ford Motor Corporation. The article, "Ford Motors Needs a Zipcar" recieved hundreds of letters, emails, and phone calls, but not one from the Ford Motor Corporation.

Boston, MA (PRWEB) June 6, 2007 -- A recent article by Boston-based marketer Kevin Glennon discusses how bold moves such as experitential marketiing could revive the failing Ford Motor Corporation. The article, "Ford Motors Needs a Zipcar" recieved hundreds of letters, emails, and phone calls, but not one from the Ford Motor Corporation.

"They're not making bold moves, and their own marketing team doesn't know what the Ford Challenge is," explained Glennon. "It's not that the left hand doesn't know what the right is doing. It's more that the left hand is actually a foot, and the right is busy in the southwest somewhere making silly commercials about pickup trucks on seesaws."

"We're not trying to call attention to a letter," said Glennon. "We're using a letter to break the logjam to create the communication between Ford and the American public."

Glennon's blog, "Helping Hank: Keeping Henry Ford's Dream Alive," can be found at www.kevinglennon.com/hank.

ABOUT KEVIN GLENNON
Kevin Glennon is a Boston-based creative strategist. His company is a small, full-service shop that regularly provides new ideas and efforts for companies in the Fortune 5 and small businesses arena alike. He can be reached via email at kevin @ kevinglennon.com.

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