eWinery Solutions and RadCru Establish Strategic Partnership and Technology Licensing Agreement

RadCru enhances winery marketplace platform, CRM, content management and checkout functionality with eWinery Solutions Technology.

Napa, CA (PRWEB) March 27, 2008 -- eWinery Solutions Inc. (http://www.ewinerysolutions.com), the leading global provider of winery ecommerce software and services, today announced it has entered into a marketing and technology licensing agreement with RadCru, Inc. (http://www.radcru.com), a leading winery direct marketplace featuring select wine offerings direct to the consumer from the winery. Under the terms of the agreement, eWinery Solutions' eCommerce Platform, CRM, Content Management and Checkout will be incorporated into RadCru's winery direct marketplace.

This agreement delivers significant benefits to RadCru's technical functionality, customer management and marketing abilities and provides a cost effective solution with best-of-class services.

The Wine 2.0 space is particularly exciting for our company as it represents the opportunity to participate in the growing segment of younger consumers and innovative wineries and RadCru has been a leader since its inception in 2006.

"RadCru spent considerable time evaluating our numerous options and chose eWinery Solutions as our technology partner based on four key needs - experience, superior functionality, cost and trust. eWinery Solutions and their management team, lead by Dick Kline and Ron Scharman, with a successful track record in wine commerce and technology, have built a profitable, world-class technology platform focused solely on the wine industry that nicely complements our direction and provides excellent functionality and services at a reasonable cost. We're confident that eWinery Solutions is the right choice for our needs and look forward to a long and profitable relationship", said Cornelius Geary, Founder and CEO of RadCru Inc. "After we met with eWinery Solutions and explained our needs we realized we had found a very capable company with a management team we could really trust."

As part of the agreement, both companies will market each other's product offerings to their respective winery partners and will collaborate on numerous marketing initiatives that will grow their respective brands and portfolio of clients.

"We design and develop our wine ecommerce software to be easy to use, full of relevant functionality, and cost effective, without requiring our clients to share revenues or profits with us as they grow", said Dick Kline, founder and CEO of eWinery Solutions. "The Wine 2.0 space is particularly exciting for our company as it represents the opportunity to participate in the growing segment of younger consumers and innovative wineries and RadCru has been a leader since its inception in 2006."

About eWinery Solutions
eWinery Solutions is the market leader in developing and selling ecommerce software dedicated exclusively to the wine industry. Founded in 2002, the company now serves more than 200 clients in the U.S. and major wine producing regions of the world, with more than 250 websites operating utilizing the company's proprietary technology.
Their offerings include innovative web content management, CRM, wine club and Internet marketing solutions, enabling their clients to achieve greater flexibility and control throughout every aspect of their e-commerce programs. Serving domestic an international wineries and wine marketers large and small, eWinery Solutions combines its essential insight into the global wine industry with leading technology, creative Web development and effective marketing techniques to provide solutions uniquely customized to its clients' needs. It does so while adhering to its core values of innovation, passion and excellence.

For more information, contact Ron Scharman, eWinery Solutions, Inc. at
rscharman @ ewinerysolutions.com or call 1.707.253.7457.

About RadCru Inc.
RadCru Inc, is a winery direct marketplace focused on select offerings direct from the winery to the consumer. Founded in 2006, the company has worked with over 200 wineries and continues to drive innovation in the Wine 2.0 space. With over 11,000 registered members in 50 states and 22 countries RadCru seeks out hard to find wines of superior quality and makes them available with special offers direct to the consumer.

For more information, contact Kendall Johnson, RadCru, Inc. at
(kendall @ radcru.com).

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