Major Ceros Release Addresses Two New Trends in Content Marketing
New York, New York (PRWEB) October 14, 2013 -- Ceros today announced the release of Ceros 5.10, a major update to the cloud-based collaborative content marketing platform used by Moncler, Kering and many other leading brands.
The latest release enables licensees to collaborate in the creation of highly interactive, animated HTML5 experiences that work predictably across desktop, mobile and tablet devices without the need for coding. Learn more about the release here.
“There are two undeniable trends in marketing content creation. One is remote collaboration. When a luxury clothing company publishes an online catalogue for example, resources are brought together based on expertise, not location. The best video team isn’t always sitting in the same office as the group responsible for e-commerce. By fully utilizing the cloud to collaborate on creative projects, teams are tied together by talent, rather than geography,” states Ceros CEO Simon Berg.
“The second trend is eliminating code from the equation. Content marketing has been far too dependent on development resources. Code dependency reduces the momentum of a creative project down to the pace of a funeral procession. Ceros 5.10 further addresses these two trends and proves the cloud knows no limits when it comes to producing full bodied content,” continues Berg.
Request a demo of the 5.10 release here.
About Ceros, Inc.
Ceros is a publishing platform used by leading marketing teams to create highly interactive brand experiences and marketing materials. Finished products are digital magazines, catalogs, lookbooks, and e-commerce experiences that are delivered via web, tablet and mobile. The Ceros platform allows for real-time collaboration between designers and requires no coding. Ceros is used by a number of leading brands including Moncler, Kering and other leading brands. Learn more at http://www.ceros.com.
Peter Borden, Ceros, +1 (908) 458-2832, [email protected]
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