Senior industry figures join online customer data platform in advisory role
London (PRWEB UK) 2 July 2013 -- Qubit, the customer data platform founded by four ex-Googlers, has signed up a series of major industry figures to its new advisory panel.
Dan Cobley, Google's UK and Ireland Managing Director, Richard Eyre, Chairman of the IAB, and Big Data expert Peter Elleby, CTO of digital agency Greenlight will act as advisors to the company's founders as it focuses on product and geographical expansion.
The appointment of the advisory board follows the announcement in December last year of the company's $7.5 million series funding from Balderton Capital. That deal saw Balderton General Partner Bernard Liautaud, the founder of Business Objects, join the company's board.
Graham Cooke, CEO of Qubit, said: "Richard, Dan and Peter are some of the biggest names in the UK digital industry so to have access to their advisory expertise is invaluable as we grow. We have significant plans for geographical and product expansion over the coming months and the panel's advice is going to help us negotiate that process with the benefit of their years of market expertise."
Dan Cobley, MD of Google UK and Ireland, said: "Qubit combine technical and statistical rigour with an entrepreneurial ambition to make their product the default data platform for retailers and publishers. They've already fundamentally shaken up the customer data marketplace with products like OpenTag and their personalisation platform and I'm confident that their work will continue to change the way consumers experience online commerce."
Richard Eyre, Chairman of the IAB, said: "For years website owners have been watching vast pools of data about their customers flow out from their systems; the opportunity now is to capture it, make sense of it and act on it. Qubit meets that challenge in a way that finally delivers the promise of personalisation to the online marketing industry."
Peter Elleby, CTO of Greenlight, said: "Qubit provides a profound shift in emphasis from collection of data for manual analysis to action based on behavioural insights from automated analysis. This will not only revolutionize the analytics products space, but for the first time allow digital marketers to realise the full potential of on-site optimization."
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For more information:
Paddy Herridge
Parys Communications
0208 875 7961
pherridge(at)parys(dot)com
About Qubit
Founded by four ex-Google product, engineering and marketing executives, Qubit is pioneering a new breed of data-driven website optimisation platform. This forms the fastest and most reliable single point solution for analysing big data to understand site visitor behaviour and drive conversion rates.
The Discover side of the platform combines tag management, visitor analytics and customer feedback technologies to give clients detailed intelligence on their visitors. The Deliver side of the platform combines testing, targeting and content delivery, allowing clients to serve tailored experiences which are statistically proven to increase conversions by an average of 20% within 6 months.
Qubit works with some of the UK's leading ecommerce businesses including Arcadia, Staples, John Lewis, Farfetch and Harveys Furniture.
Charlotte Nicholds, 0208 875 7970, [email protected]
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