89 Degrees Gets Marketers Engaged; Survey-Based Study Shows Engagement Scoring Practices, Promise
Burlington, MA (PRWEB) July 15, 2013 -- 89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has released Engagement Scoring: Are You Ready?, a white paper from the 89 Degrees Leadership Series.
The seven-page brief, based on results from 89 Degrees’ PACE survey and study of 176 marketers’ customer engagement and marketing optimization practices, examines the rewards and challenges of tracking then effectively leveraging customer engagement across channels.
PACE, the Pathway to Advanced Customer Engagement, is the foundation for 89 Degrees’ proprietary roadmapping and benchmarking methodology. The PACE study examines marketing practices according to twenty attributes that measure levels of customer engagement and marketing optimization.
“The vast majority of marketers are unable to follow up on critical purchasing cues because they cannot track the customer’s engagement across channels,” said Phil Hussey, president of 89 Degrees. “Furthermore, the analytics are not in place to be able to interpret and act on the opportunities. Considering the enormous payoff for engagement scoring done right, this is a skills gap that needs to be filled fast. ”
Pace Survey: Key Engagement Scoring Findings
• Participating companies that acted on engagement data enjoy a 700% increase in ROI
• Only 27% of the 176 participating companies had integrated web browsing behavior into their marketing database.
• Less than 10% of those businesses had integrated social or mobile data into their marketing database.
Engagement Scoring: Steps to Take
The whitepaper will outline the key steps to engagement scoring success, including in-depth looks at:
1. Understanding engagement analysis and why one size does not fit all
2. Gauging the health of your customer base
3. Using changes in engagement score to determine intent and trigger communications
4. Assessing readiness with the 89 Degrees Engagement Scoring test
“The question is not if business should practice engagement scoring, but when to begin,” continued Hussey. “The sooner they gain these abilities, the sooner they can tap into the deeper customer relationships and huge profit potential that this process represents.”
Download White Paper
Download Engagement Scoring: Are You Ready? at http://89degrees.com/content/pdf/Engagement_Scoring_WP.pdf to learn how to track customer engagement across channels, then guide that engagement to increase revenue.
About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill. To learn more, visit us at http://www.89degrees.com.
Dan Forootan, StreamSend Email Marketing, 877-439-4678 810, [email protected]
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