Freeline Media Orlando Reports an Advertising Boost for Orlando Florida Vacation Homes
Orlando, FL (PRWEB) July 12, 2013 -- How did Florida's hospitality industry continue to thrive throughout the recession that began in 2008? According the Central Florida Vacation Rental Manager's Association (CFVRMA), the popularity of rental houses kept the industry above water. Orlando Florida vacation homes, as well as rentals throughout the state, continued earning throughout the hard years.
Now as the nation slowly recovers, affluent older vacationers are the target of the CFVRMA's newest advertising campaign. Property management agencies, like A Plus Vacation Homes will benefit from the advertising that is now in the planning stage.
New advertising strategy
The new advertising campaign targets baby boomers who are retired and the wealthiest demographic in society. Marketers realize the importance of the baby boomers in keeping luxury home rentals profitable and plan to gear more advertising toward the vacationing expectations of this demographic.
The boomers who were born between 1946 and 1964 are active travelers who enjoy comfortable travel accommodations. They enjoy traveling, upscale dining and expect amenities for the money they spend. A lot of grandparents travel with their grandchildren and this has a huge affect on their travel destinations. There is also a growing trend called multi-generational travel.
Multi-generational travel groups
Multi-generational travel brings families together in vacation planning and spending. The Orlando Florida vacation homes industry takes the lead in offering large groups spacious living accommodations. The focus on comfort and roominess draw the multi-generational market to their properties. It is normal to have three or four generations of one family travel to Florida and stay in a Disney vacation rental.
Emphasis on their needs
When lodging a large group, if one hotel room is not available, the entire group is affected. Renting a luxury home eliminates the chance of over-crowding. Homes are available for groups of 16 people with a minimum stay of 3 to 5 days.
The advantage of luxury housing is apparent when older travelers want rooms of their own and a private swimming pool. Targeting the positive aspects of vacation homes has fared well for property managers and the campaign focused on older vacationers continues outlining why rental homes are the best choice for them. Older travelers tend to influence lodging more than younger travelers do.
More amenities for quests
There are obvious advantages to renting a luxury home for vacation living. The privacy and location of a home is a definite selling point. Most property management agents give guests amenities like a private swimming pool, washer/dryers and full kitchens. The homes are fully furnished and include linens like towels and sheets.
Competition in the industry drive property managers to offer more to their guests. They are also teaming up with third-party sponsors to encourage potential guests to book a house with them. The incentives include coupons, discounted theme park tickets and discounted rental cars.
Property managers kept the Florida economy stable during the hard times and as the nation recovers, baby boomers lead the way to a profitable future.
Jim Van de Lear, Aplus Vacation Homes, http://www.aplusvacationhomes.com/, 321-766-6455, [email protected]
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