Global Banknote Market Size, Share, Growth, Trends and Forecast Report: 2014 Edition
Albany, NY (PRWEB) October 20, 2014 -- The global banknote industry has come a long way since the first fully printed paper money appeared in the middle of 19th century. Today, the industry is characterized by a constant that is change. This industry continues to be shaped and driven forth by regular developments in technologies highlighted by innovations primarily focusing on delivering newer security features to take on the industry’s dominant threat: counterfeiting.
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Newer banknotes embody a range of security features including 3D security ribbons, watermarks, security threads, portrait modifications and micro printing among others. To take the battle against counterfeiting a step further, countries across the world are increasingly turning towards basing their currencies on polymer substrate rather than the conventional paper substrate. Some are also experimenting with what can be called a hybrid substrate, consisting of the best features and abilities of both the substrates. Countries that have adopted polymer substrates have significantly reduced the risk of encountering counterfeit banknotes in their respective economies, notably New Zealand, Australia and Switzerland, although none reported the ride to be smooth.
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Money supply in an economy is affected by a number of factors both at the macro level as well as at the micro level. Major macro factors influencing the amount of money in circulation include GDP, demography, and inflation; whereas the micro-level factors are user friendliness and safety, etc. Although there seems to be a rapid emergence of other modes of payment (including plastic money and electronic payment methods) aided by increasing penetration of internet and rising prosperity across the globe, but none can match the convenience and scale of the traditional mode of payment, i.e. cash which is keeping the industry afloat.
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The following report contains the analysis of the banknote market on a global scale discussing its major segments and also provides detailed information regarding the key regional markets. Key market dynamics, including trends and industry developments have also been presented. The competition in the global banknote market is intense with few large players viz. De La Rue, Geisecke & Devrient (G&D) and Fortress Paper. In addition, global competitive landscape along with the profiles and key business strategies of the leading players in the market is discussed.
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A decade before ATM machine was a mere cash dispenser but today ATMs have become the statement of technological advancements of the financial institutions. The ATM has evolved through the years into a strong business advantage for banks and allowed financial institutions to provide their customers with a convenient way, round the clock, to carry out varying transactions including withdrawal of funds, account deposits, and balance updates. The most recent additions include bill payment, travel booking, and mobile ATMs. Although ATM machines are convenient to use, there are disadvantages associated with them like theft risks, operational issues and fiscal planning issues.
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Countries like India, China and Brazil are witnessing huge opportunity in the ATM market. Other regions like the Middle East and Africa (MEA) is one of the fastest growing ATM market. The mature markets like the US and the UK have large ATM installed base but a very slow growth has been observed.
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Banks are increasingly using rewards and loyalty programs as a tool for maintaining relationships with top-end customers, as these relationships provide high potential for revenue generation. Financial institutions are putting forward premium experiences and offers to increase loyalty and develop deeper banking relationships. Rightly positioned, unique rewards act as a key differentiator in a highly commoditized financial services market.
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To remain profitable, banks have been making changes to their strategies and operational models which includes finding the optimum mix of funding options and reward offerings to achieve greater levels of customer loyalty and profitability. Both issuers and card schemes are partnering with airlines, hotels and popular brands to offer merchant-funded rewards. The strategy allows card issuers to improve the value of their reward credit cards without putting upward pressure on costs.
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Banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers. Even though mass affluent consumers represent a relatively small percentage of their total customer base, the revenue generated from them is high - mainly due to their deeper banking relationships that involve deposit accounts, mortgages, investment, and asset and wealth management, among others.Mass affluent consumers spend more while shopping, traveling and purchasing services than mass market consumers. Moreover, the spending patterns of mass affluent consumers are generally less impacted during economically difficult times. Mass affluent customers are also traveling more than ever, and forecasts for outbound trips indicate that this trend will continue over the next five years in key economies.
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Consequently, both issuers and card schemes are partnering with airlines, hotels and resorts, and luxury brands to offer enhanced benefits on credit cards. Mass affluent customers are often offered lounge access at airports, discounted limousine services, and insurance cover that ranges from travel accident to lost and delayed baggage, to trip cancellation. Card issuers and schemes also frequently offer roadside assistance, emergency legal and medical referrals, cash help in cases of loss or theft, and emergency card replacement services.
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