New Wave of Consumers Drives Zip-Pak® Flexible Packaging Innovations on Display at Global Pouch Forum 2015
Manteno, IL (PRWEB) May 22, 2015 -- May 2015 – Among generational consumer segments, Millennials aged between 15 and 35, represent as much as a third of the global population, making them the largest and most influential group. Zip-Pak’s array of innovative resealable solutions on display at Global Pouch Forum 2015, represent exciting and unique flexible package characteristics preferred by this emerging economic force. The company’s resealable technologies are the result of leading-edge thinking and progressive collaborations with valued supply chain partners, resulting in advantages for both brands owners and consumers alike.
New Resealable Delivery Systems Push the Consumer Convenience Envelope
Millennial consumers look to companies and their brands to stay fresh and relevant with products and packaging. By taking a novel approach to consumer convenience and applying it to the growing use of liquid products in flexible packaging, Zip-Pak recently developed and introduced PresSURE-Lok®, a controlled-dispensing resealable pouch for liquids. PresSURE-Lok is an ideal packaging solution for shampoos, personal care products, detergents, energy products, even beverages and condiments. The Controlled-Chamber Technology delivers a unique, all-in-one solution that combines a flexible pouch with a flexible and self-contained fitment, eliminating the need for a separate dispensing component. The user simply squeezes the flexible pouch to open the seal, allowing liquid product to flow into the dispensing chamber. The package then automatically reseals itself for future use. This proprietary sealing mechanism is designed to allow the flexible package to lie on its side, or even upside down, without unintentional dispensing.
Currently available for trial and test market production, PresSURE-Lok simultaneously incorporates several packaging industry trends, including the ongoing, eco-responsible movement from rigid to flexible packaging. The package is expected to serve as a viable alternative to blow-molded bottles.
Consumers of all generations will benefit from this lightweight, easy-to-use package, which offers controlled product dispensing. Sustainability goals, high on the list of millennial priorities, are achieved through the use of far less materials required for production and transportation efficiencies, when compared to rigid packaging. Marketers can benefit from a brand-differentiating product delivery system, as well as the high-impact graphics made possible with flexible packaging.
PresSURE-Lok represents the latest in a series of Zip-Pak collaborations with long-time supply chain partner TechniPac, a leading flexible packaging converter.
Zipbox®, The Resealable Box
Another consumer-convenient innovation is Zipbox®, a unique hybrid package that combines the consumer-preferred attributes of flexible and rigid packaging into a novel combination of materials that is both value adding and user-intuitive. Co-developed by Zip-Pak and T.H.E.M., a leader in technology transfer and packaging solutions, Zipbox provides an ideal solution to the long-standing consumer need for easily resealing a carton and maintaining product freshness after opening. Initially introduced under the Plantation Sugar brand, Zipbox continues to garner interest for a broad range of consumer product categories, among both leading and store brand marketers.
Engaging the Senses
Further satisfying the preferences of Baby Boomers, Gen Xers, and in particular the Millennials’ role as early adopters of packaging technology, Zip-Pak has debuted a new series of Sensory Feedback Fasteners. This lineup includes Sensus™, a zipper with heightened audible and vivid tactile consumer feedback when opened and closed, and Fragrance-Zip™, a closure designed to emit a customized aroma upon initial and subsequent openings. The ergonomically designed Slider Select™ enables consumers of all age groups to easily and reliably open and close a package.
Ease of Use through a Simple Elegance of Form and Function
Creating packaging that appeals to all generations of consumers, Millennials in particular, requires a savvy mix of design and technology that offers convenience, functionality and sustainability. Zip-Pak accomplishes this with innovations created with ease of use in mind that include Pour & Lok® which combines easy opening, resealability and pour spout functionality. ZIP360® is a resealable pouch with a wide opening, enabling convenient product access to easily scoop and pour package contents. Pour & Lok® and ZIP360® include the Zip-Pak Vector™, a multi-aligning and self-mating resealable matrix style closure.
Zip-Pak Resealable Specialists Scheduled to be On Hand
Visitors will have the opportunity to speak directly with Zip-Pak senior executives to gain a unique perspective on flexible packaging trends and technology advancements, in both mature and emerging markets. A group of representatives from the company’s field services team will also be at the show to speak with attendees who are considering the adoption of a resealable feature for a new or existing flexible package. These highly experienced equipment and packaging experts frequently travel to facilities, assisting with resealable closure consultation, specification, equipment integration, and operator training.
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About Zip-Pak
Zip-Pak, a division of Illinois Tool Works, Inc. (ITW) and the global leader in resealable packaging innovation, works closely with original equipment manufacturers, converters, packagers and brands. The company holds over 400 closure and related patents worldwide, and offers the most comprehensive portfolio of resealable zipper solutions. The Zip-Pak culture is one of continuous innovation and close collaboration with customers and packaging partners. Zip-Pak helps build brand preference with a range of quality resealable zipper solutions that deliver an enriched interactive experience, ease of use, and greater convenience to consumers. Headquartered in Manteno, Illinois, Zip-Pak operates seven world-class production facilities strategically located around the globe. This worldwide presence provides Zip-Pak a unique viewpoint from which to readily identity emerging opportunities for resealable flexible packaging. For more information about Zip-Pak’s zipper innovations, please visit http://www.zippak.com.
Media Appointments
Zip-Pak is scheduling media appointments at Global Pouch Forum 2015. To meet with top executives and the product development team for all its resealable innovations and trends in flexible packaging, please contact Ilena Della Ventura at [email protected] or call 908-534-9044.
For press information from Zip-Pak, please contact:
Ilena DellaVentura
Delia Associates
T: 908.534.9044
E: [email protected]
For more information about Illinois Tool Works (ITW), please contact:
Alison S. Donnelly
Director of Communications, Investor Relations
ITW
155 Harlem Avenue
Glenview, IL 60025
T: 224-661-7427
E: [email protected]
W: http://www.itw.com
Ed Delia, Delia Associates, +1 908-534-9044, [email protected]
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