Obsess Partners with Crocs to Launch New Jibbitz Virtual Store and First-Ever 3D Customizer
NEW YORK (PRWEB) June 27, 2023 -- Obsess, the leading experiential 3D e-commerce platform, today announced the launch of a new virtual Jibbitz shopping experience in partnership with Crocs, the world leader in innovative casual footwear. The Crocs Jibbitz Experience is a virtual storytelling arena centered around self-expression, personalization, gamification and education to promote the brand’s flagship Jibbitz™ charms. The experience includes the brand’s first-ever 3D Jibbitz Customizer, a feature engineered by Obsess to provide consumers with a mix-and-match tool to create their own unique pair of Crocs with Jibbitz™ charms, which can then be purchased directly from the virtual experience.
“Obsess has built a strong partnership with Crocs over the past year, whereby both of our teams are empowered to lean into innovation and new virtual technologies, like the Jibbitz Customizer,” said Neha Singh, Founder and CEO at Obsess. “The Jibbitz Experience is a perfect example of marrying personalization with discovery-driven shopping, in order to drive prolonged customer value through virtual. At their core: Jibbitz™charms are a way for Crocs customers to express themselves through style — and our new virtual customization technology makes self-expression more accessible and creative than ever before.”
The Jibbitz Experience is the third virtual store created by Crocs in collaboration with Obsess. The store features five virtual departments, each themed for a different Jibbitz assortment type — from Letters to Food, Animals and more. The Jibbitz Experience also features a nostalgic arcade-style claw machine game, in which users can collect virtual Jibbitz in order to win physical Jibbitz that cost only one cent.
Persistent throughout the experience is a link to a Jibbitz Customizer, which includes 3D replicas of Jibbitz™ charms and clogs in a variety of men's and women’s sizes. Shoppers can add up to 26 different 3D charms to a clog model and then proceed to purchase the physical version of their custom product. The addition of the Jibbitz Customizer is critical to Crocs’ goal of educating consumers on the types of Jibbitz™ charms available for purchase, while showcasing how to apply and style charms on the brand’s best-selling clog product.
The Jibbitz Experience is available via mobile and desktop web. To visit the experience, click here.
About Obsess
Obsess is the leading experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the traditional e-commerce thumbnail grid into a 3D interactive, social and highly engaging experience. The company is headquartered in New York City, with additional offices across the U.S. and Europe. For more information, please visit ObsessAR.com or email [email protected].
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. please visit investors.crocs.com. To learn more about our brands, please visit http://www.crocs.com or http://www.heydude.com.
Danielle Poggi, Berns Communications Group, 1 2129944660, [email protected]
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