Lifeley Continues Expansion with Acquisition of Insurance Agency Certainty Financial Group
Lifeley's proprietary agency management platform and successful business formula attracted the agency with thousands of agents.
ORLANDO, Fla., April 12, 2023 /PRNewswire-PRWeb/ --Lifeley, a tech-forward insurance IMO, is continuing its exponential growth with the acquisition of Certainty Financial Group ("CFG"), a fast-growing insurance agency with thousands of agents.
Based in California, CFG has exploded in size since its inception, producing millions in annual p remium in 2022. It was founded by a group of highly-experienced industry professionals.
"Certainty Financial Group is a synergistic addition to Lifeley," says Peter Strack, CEO of Lifeley. "Our industry-leading tech combined with CFG's unparalleled mastery of life Insurance adds depth to Lifeley's product diversity."
As part of the acquisition, Lifeley will absorb CFG's entire book of business, and CFG leaders will contribute to Lifeley's existing sales division through mentorship and recruiting. CFG's agents will have exclusive access to advances in Lifeley.tech, Lifeley's proprietary agency management platform, that are not available to the public.
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About Lifeley, LLC
Lifeley is a fintech company optimizing outdated processes in the life insurance industry. It empowers insurance agents, agencies, IMOs/FMOs, and carriers to maximize revenue with groundbreaking tech that simplifies every aspect of the life insurance business. It was founded in 2021 by Peter Strack, an entrepreneur and venture capitalist with a proven track record of building, scaling, and selling multimillion-dollar companies. It is backed by The Strack Group.
Additional Links:
https://www.lifeley.com
https://www.facebook.com/LifeleyHQ
https://www.instagram.com/lifeleyhq/
https://www.linkedin.com/company/lifeleyhq
About The Strack Group
The Strack Group is a venture capital firm that invests in later-stage companies in the industries of real estate, insurance, technology, and services. The firm specializes in investing and evolving businesses that show high potential to scale their platform to large audiences and then positioning owners to exit. It was founded by serial entrepreneur Peter Strack. Learn more at https://www.thestrackgroup.com.
Additional Links:
https://www.facebook.com/TheStrackGroup/
https://www.instagram.com/thestrackgroup/
Media Contact
Peter Strack, The Strack Group, 1 (407) 212-7593, [email protected]
SOURCE The Strack Group
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