Integrated Financial Partners Appoints Jason Lahita to Leadership Team; Launches New Website
As chief communications officer, Lahita will oversee strategic media relations and brand visibility for the firm, and its 127 advisors (and counting). Appointment coincides with the launch of a new website and new messaging highlighting the firm's strong twenty-two year track record of recruiting, and retaining, financial advisors.
BOSTON, Dec. 19, 2018 /PRNewswire-PRWeb/ -- Integrated Financial Partners, (IFP), a national financial planning and registered investment advisory firm, today announced the appointment of Jason Lahita to the leadership team as chief communications officer. Lahita will oversee strategic media relations, brand visibility and alignment of key messaging across all public facing materials, print and digital. In conjunction with the appointment, IFP launched a new website geared primarily towards financial advisors, and new messaging focused on the firm's long history of doing right by financial professionals, and their clients.
Lahita brings fifteen years of financial advisory marcomms experience to IFP following the sale of FiComm Partners, the PR firm he founded in 2012, to his business partner in August of this year. Prior to FiComm he ran the Los Angeles office of an international PR agency, and managed marketing and PR for United Capital Financial Advisers, a national registered investment advisory firm.
"We tend to keep our advisors, and their supporting cast (myself and our Boston team), for the long haul – frankly this has been our only focus for over twenty-two years, and it sets us apart," said Paul Saganey, founder and president, Integrated Financial Partners. "Now, it is time to tell our story, and to expand our services – to clients and advisors alike. Jason will help us to do that, very effectively. We could not be more thrilled to welcome him aboard."
Lahita joins a new crop of leadership team members announced recently, including chief investment officer, Dr. Rob Brown, formerly with United Capital, and Robert Sandrew, senior vice president, business development, formerly with LPL. The three join a long-serving industry veteran management team, some with the firm for over two decades.
"As the son of a physician, I grew up bearing witness to how hard a doctor works to keep their patients healthy - the tireless endeavor to protect, to heal and to counsel," said Lahita. "From the moment I entered this industry and met some awe-inspiring financial advisors, I found myself holding them in the same high esteem with which I've regarded my dad and all doctors like him, my whole life. I look forward to representing all of our advisors and the firm itself in the public domain."
In conjunction with the recent hires, Integrated Financial Partners launched a new website, complete with new messaging directed towards advisors (as well as clients and professional partners – CPAs, attorneys): come see for yourself precisely how we walk the talk, and why our advisors, clients and corporate employees feel so well taken care of.
For more information, please visit http://www.ifpadvisor.com
About Integrated Financial Partners
Since 1996, Integrated Financial Partners has been helping financial advisors to achieve their entrepreneurial vision. We offer comprehensive business building services, designed with the truly independent advisor in mind. With over one hundred advisors and thirty-six regional offices across the United States, Integrated Financial Partners has built our reputation advisor by advisor, client by client. Constructed and grown upon a foundation of empowerment, integrity and trust, we believe in the power that financial advisors have to make a positive impact on people's lives. Integrated Financial Partners supports advisors by offering a completely customizable open architecture business environment: technology, investment management, advanced planning, CPA partner program, family office platform, custody, marketing, public relations, M&A, succession planning and comprehensive business counsel.
We believe in advisors. Let us prove it to you.
Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Wealth Concepts, a registered investment advisor. Integrated Wealth Concepts and Integrated Financial Partners are separate entities from LPL Financial.
SOURCE Integrated Financial Partners
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