WASHINGTON, Feb. 20, 2019 /PRNewswire-PRWeb/ -- National mortgage lender Prosperity Mortgage, LLC has partnered with Cultural Outreach to offer its loan professionals access to an innovative new training program. The Cultural Outreach strategy consists of providing content such as infographics, videos, and social media posts that resonate with first-time homebuyers, along with multicultural sales and social media training to help loan officers understand how to better connect in a diverse and digital world. Prosperity Mortgage is one of only a few mortgage lenders nationwide to offer this program to its loan professionals.
"These emerging markets are very active on social media, and that's where we need to be as trusted advisors in the mortgage process. Our partnership with Cultural Outreach is going to give us the edge we need to cultivate relationships with future homebuyers, " says Ron Wivagg, National Sales Support Manager for Prosperity Home Mortgage. With 75% of household growth coming from multicultural families and 1 in 3 home purchases being made by millennials, now is the perfect time to hone in on these markets for an opportunity to build new and lasting relationships.
Created by Cultural Outreach Founder Kristin Messerli, the training program provides mortgage loan professionals with access to content that is relevant and engaging for the modern consumer. "Content is the driving force behind building a strong online presence. We understand how overwhelming it can feel to keep up with the demand for content, so our team of experts have tapped into an impactful strategy that empowers loan professionals to use storytelling and new media to build an authentic personal brand without taking significant time away from their work."
To learn more about the training program, visit: http://www.multiculturalsales.com
About Prosperity Mortgage
Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans. Prosperity Home Mortgage offers a wide range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA), Veterans Affairs (VA) loans, and renovation financing. To learn more about Prosperity Mortgage, visit http://www.phmloans.com
About Cultural Outreach
Cultural Outreach connects companies with underserved markets and Millennials through financial literacy marketing content, training, and community-building services that drive business results. Cultural Outreach arms providers with critical tools to drive homeownership growth in all channels. To learn more, visit http://www.CulturalOutreach.com.
SOURCE Cultural Outreach
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