PÜR Partners With CARE on Philanthropic Limited Edition Holiday Collection
Clean beauty brand PÜR is launching an eight-piece collection in partnership with Cooperative for Assistance and Relief Everywhere Inc. (CARE) - a global nonprofit organization whose mission is to save lives, defeat poverty, and achieve social justice for women and girls around the world. From October 3, 2021 through December 31, 2021, proceeds from the purchase of a PÜR x CARE collection product will help unlock a $100,000 donation to CARE, impacting positive change in the world.
ATLANTA, Oct. 7, 2021 /PRNewswire-PRWeb/ -- Clean beauty brand PÜR is launching an eight-piece collection in partnership with Cooperative for Assistance and Relief Everywhere Inc. (CARE) – a global nonprofit organization whose mission is to save lives, defeat poverty, and achieve social justice for women and girls around the world. From October 3, 2021 through December 31, 2021, proceeds from the purchase of a PÜR x CARE collection product will help unlock a $100,000 donation to CARE, impacting positive change in the world.
The limited-edition assortment will consist of core PÜR products housed in seasonal, co-branded packaging including 4-in-1 Pressed Powder, Fully Charged Mascara, 4-in-1 Cloud Cream, 2-Piece Skincare Kit, 3-Piece Mini Mist Kit, 3-Piece Eyelash Kit, 3-Piece Lipstick Kit and 5-Piece Brush Set with Holder.
"Giving back is part of PÜR's DNA and partnering with CARE, a fellow Atlanta-based organization, felt like the perfect fit for many reasons," said Julie Campbell, Vice President of Marketing at Astral Brands. "We are fully supportive of CARE's mission to seek a world of hope, tolerance and social justice, where poverty has been overcome and all people live with dignity and security. We are honored to work together in supporting this cause."
"We are thrilled to partner with PÜR this holiday season" said Madden Manion, Executive Director of Corporate Partnerships at CARE. "The world is facing unprecedented challenges to health, prosperity, and security right now-- and women remain disproportionally effected. Together with PÜR, we are raising awareness and funding to empower marginalized women and girls in the United States and around the world."
Consumers can shop the entire collection on PURCosmetics.com and Ulta.com through 12/31/2021.
About PÜR:
Since the brand's inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!
PÜR offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free. To learn more, visit http://www.purcosmetics.com.
About CARE:
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2020, CARE worked in over 100 countries, reaching more than 90 million people through 1,300 projects. To learn more, visit http://www.care.org.
Media Contact
Kristen Mabry, PÜR, 6783033088, [email protected]
SOURCE PÜR
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