MINNEAPOLIS, Jan. 10, 2022 /PRNewswire-PRWeb/ -- The Economic Development Corporation of Lea County New Mexico has selected The Aviation Agency as its agency of record for its project "FlyHobbs".
FlyHobbs is the marketing and awareness campaign for the air services at Lea County Regional Airport (HOB). Currently, commercial air service is provided by United ExpressJet Airlines. This initiative, started by Lea County, the City of Hobbs and the Economic Development Corporation of Lea County, promotes commercial air service to the region through community activities, advertising campaigns, and public awareness activities.
The Aviation Agency will develop and deploy an integrated advertising and marketing campaign focusing on advertising, media, and public relations, to help drive travel through Hobbs and increase utilization of the airport.
"The Aviation Agency is a rare find. Their agency combines deep category knowledge with strong experience in executing campaigns. They intimately understand the ins and outs of the complicated aviation industry. We're looking forward to great things in 2022 and beyond," said Jennifer Grassham, President of the Economic Development Corporation of Lea County.
"We are excited to do this," said Bryan Del Monte, President of The Aviation Agency. "In one of the hardest – if not the hardest – time for airports and airlines, we think that we have the tools and the knowledge to help EDCLC achieve its goals. We have been looking for an airport client. There are airports like Hobbs all over this country. We're hoping that we can demonstrate that effective advertising and marketing can transform the value they provide to the community and drive revenue for their airline partners. This will be challenging, but we're really excited to roll up our sleeves and get to work."
About the Economic Development Corporation of Lea County: Established in 1963, the Economic Development Corporation of Lea County (EDCLC) is a private, non-profit organization dedicated to recruiting new, quality jobs to Lea County and assisting with the retention and expansion of existing industry. The EDCLC's efforts are supported through contributions from its members, Lea County, and the City of Hobbs. The EDCLC focuses its resources on business attraction, retention and expansion, government relations, and leadership development.
For more information visit: edclc.org.
About The Aviation Agency: The Aviation Agency is a full-service advertising agency that blends flight, culture, and marketing expertise, to deliver powerful integrated solutions that move our clients' business. Founded in 2018, The Aviation Agency works with companies across the aviation industry including aerospace, avionics, maintenance and repair, OEM, aftermarket products, and defense markets.
For more information visit theaviationagency.com.
Media Contact
Lauren Smith, The Aviation Agency, +1 6122542750, [email protected]
SOURCE The Aviation Agency
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