Onnit™ Welcomes Kettlebells to the Jungle with New Gorilla Head
Austin, TX (PRWEB) July 31, 2013 -- If you were looking how to combine cardiovascular, strength and flexibility training, you would want to look towards kettlebells. Originally developed in Russia in the 1700s, the cannonball looking weights have become a popular staple in various training routines.
But what if you could take the functionality of the kettlebell and give it an artistic twist? That's what Onnit has set out to do with their new line of Primal Bells.
"Kettlebells provide one of the most challenging and effective training systems ever invented. Those of us who use them are proud of the work we put in, and the Primal Bells are a visceral celebration of our craft." says Aubrey Marcus, CEO of Onnit.
The Onnit Primal Bells are hand-sculpted pieces of functional art that takes the kettlebell out of a dark garage and makes a statement in the gym, garage, or office. They are perfectly balanced and made from chip-resistant iron. As an added challenge to kettlebell enthusiasts, a slightly enlarged handle will increase grip strength at a faster rate. Initial sales have far exceeded projections and already placed the supply on rolling back-orders. CEO Aubrey Marcus offers his take on the success of the launch:
"There is something about the stern face of the gorilla looking back at you that says 'suck it up, stop your whining, and do work son."
Previously releasing a chimp design in a one pood weight (the russian unit of measurement, equivalent to 36 lbs), Onnit has now released a fierce looking 2 pood gorilla design that has been highly anticipated by kettlebell enthusiasts like IKFF head trainer and coach of multiple Master of Sport competitors, Ken Blackburn.
“The primal bells are very well balanced and every bit as functional as other fitness kettlebells for all the important lifts. They just happen to have an incredible design and look which make them awesome to own."
Learn more about Onnit Primal Bells
For inquiries, please contact orlando(at)orlandorios(dot)com.
Facebook.com/OnnitLabs
Twitter.com/Onnit
Orlando Rios, Onnit Labs, http://www.onnit.com, 855-666-4899, [email protected]
Share this article