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REBBL Reveals Two New Super-Herb Elixirs and One New Plant-Powered Protein at Natural Products Expo West
  • USA - English


News provided by

Public Relations for REBBL

Mar 06, 2018, 07:00 ET

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EMERYVILLE, CA (PRWEB) March 06, 2018 -- REBBL, crafter of organic coconut-milk based super-herb beverages, today unveiled three new flavors of its award-winning line of soulfully crafted Elixirs and Proteins. The new products will be available nationwide this summer. REBBL will debut the new flavors alongside its existing line of eight Elixirs and three Proteins at Natural Products Expo West in Anaheim, CA March 8-11 at booth #8016.

“The new Elixirs and Protein align perfectly with REBBL’s product philosophy by harnessing the ancient wisdom of plants to help combat the stressors of our everyday lives,”

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When developing REBBL’s new flavors, Co-Founder Palo Hawken looked to the trusted Plant Queendom for powerful ingredients at efficacious levels that provide healing and rejuvenation to consumers in a single serving. Schizandra, used in the new Berries & Creme Elixir, is the only berry classified as a true adaptogen and is a staple in Traditional Chinese Medicine. New 3 Roots Mango Spice is flavored with a varietal of Indian mango, Totapuri, and paired with ginger, turmeric and ashwagandha, an Ayurvedic Indian herb traditionally used to help restore balance in the body. New Banana Nut Protein uses Brazil nuts to provide consumers with their daily dose of much-needed selenium and is the first turmeric-powered Protein.

“The new Elixirs and Protein align perfectly with REBBL’s product philosophy by harnessing the ancient wisdom of plants to help combat the stressors of our everyday lives,” said Hawken. “We set out to craft our elixirs to be as delicious as they are efficacious, always striving for the most poetic and nuanced supporting flavors that engage all of the senses in support of the hero super-herbs. Berries & Creme uses the only American grown organic Schizandra in existence, paired with organic lemon and a touch of forest honey for a delicious, dessert-like flavor. 3 Roots Mango Spice combines classic Ayurvedic herbs, turmeric, ginger and ashwagandha, to restore balance in the body and provide a spicy kick. And Banana Nut Protein combines a functional and therapeutic dose of turmeric and cinnamon with organic plant proteins and selenium via the Brazil nuts, for a naturally sweetened, nourishing beverage that’s perfect for a meal on-the-go or recovery support.”

Highlights of REBBL’s new flavors include:

• Schizandra Berries & Creme is powered by domestically-sourced Schizandra berries which have finally crossed over from the supplement aisle to the functional foods category, for potent full-body harmonization. With a touch of forest honey, Berries & Creme is a personal bottle of relaxation.
• 3 Roots Mango Spice puts universally adored Ayurvedic herbs, ashwagandha, turmeric and ginger, front and center to support whole-body wellness. The floral sweetness of the Totapuri mango is balanced with a little kick from added cayenne.
• Banana Nut Protein delivers 16 grams of plant protein from organic peas and sunflower plus organic Brazil nuts for 140 percent of your recommended daily dose of selenium. Dates, cinnamon, ashwagandha and turmeric add spice to the silky-smooth banana flavor while restoring balance to the body.

The new products will be available this summer at Whole Foods Market and grocers nationwide. MSRP is $3.99 for Elixirs and $4.99 for Proteins.

All REBBL Elixirs and Proteins are certified organic, soy and dairy free, gluten free and made without cane sugar, carrageenan, thickeners, gums, natural flavors or agave. REBBL is sold nationwide in over 3,000 stores. To find out where to buy REBBL near you visit REBBL’s store locator.

REBBL works alongside its nonprofit partner, Not For Sale, to reinvent the supply chain status quo with a goal of responsibly sourcing each of REBBL's ingredients which furthers Not For Sale's mission to create a future without human trafficking. In addition, 2.5 percent of the net sales of every bottle of REBBL purchased goes back to Not For Sale to support the rehabilitation of victims of trafficking by providing shelter, education and job training.

To learn more, visit rebbl.co and follow along on Instagram, Facebook, and Twitter.
# # #

About REBBL

We are REBBL. Righteous Plant Alchemy TM. A celebration of the traditional super-herb wisdoms refined over millennia, which are only now being openly shared, studied and embraced globally. Thousands of years of collective intelligence are captured in every bottle of our super-herb, adaptogen powered Elixirs and Proteins to deliver you delicious and nourishing goodness. Every bottle of REBBL is certified organic, soy and dairy free, gluten free, GMO free, and made without cane sugar, carrageenan, thickeners, gums, natural flavors or agave.

We are REBBL. A Botanical Revolution for Good TM. REBBL was born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world. REBBL partners with Not For Sale, with a goal to create a future without human trafficking, and donates 2.5 percent of net revenue from the sale of every bottle to Not For Sale to support efforts to rehabilitate people who have been trafficked. REBBL also works with its growers to support their livelihood, so the grower communities are not vulnerable to trafficking. REBBL is in the process of becoming a Certified B Corporation, a process expected to be complete in 2018.

To learn more about REBBL, please visit http://www.rebbl.co.

Carrie Kocik, Public Relations for REBBL, http://rebbl.co/, +1 (617) 694-5971, [email protected]

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