California Premier JLG Dealers, West Coast Equipment LLC. and D&D Lift Inc. Announce Power Merger to Form RESCO
CORONA, Calif. (PRWEB) September 11, 2018 -- Why compete when you can collaborate, pool resources, and be more competitive in California’s commercial construction market? This was the idea behind the West Coast Equipment, LLC. and D&D Lift Inc. merger earlier this year.
The new parent organization is called Rental Equipment Service Company or RESCO. To preserve their hard-won brand recognition, each company will retain their individual name, logo, and unique brand identity. RESCO is now one of the largest independently owned, full service dealers in the state, which will allow both companies to better leverage their size and resources on behalf of their customers.
According to West Coast Equipment president Shaun Flanagan, “We decided to merge with D&D because we want to expand our footprint throughout the state while remaining competitive. Our customers will benefit from the merger by having more options with the same great service and depth of knowledge that they’ve grown accustomed too.”
West Coast Equipment located in Corona, California was founded by the current vice president of sales Dave Robidoux in 1984. He partnered with Shaun Flanagan founder/owner of Horizon High Reach and Jeff Davis also from Horizon High Reach in 2006. When asked about the merger Mr. Robidoux says, “I see our merger with D&D Lift as part of the continuing evolution of our company. It’s a very positive development.”
Likewise, family owned dealer D&D Lift was founded in 1981 by Dave Priolo Sr., his wife Lorraine, and son Dave Jr. When asked about the merger with West Coast Equipment, CEO and vice president of sales for D &D Lift Inc., George Barberick, says, “This is a great opportunity for us and our customers because we’ll be able to supply them in a more timely and efficient manner. Where we used to be competitors, now we can pool the best of our resources and expertise. It’s a win-win-win situation.”
Founding member and president of D&D Lift Inc. Dave Priolo agrees, “This merger and expansion couldn’t have come at a better time for both companies. It was great thinking on both sides.”
To learn more about West Coast Equipment, LLC., please visit http://www.westcoastequipment.us or http://www.ddlift.com
About West Coast Equipment, LLC
West Coast Equipment, LLC is an independently owed, factory authorized dealer of JLG, Gradall, Skytrak, and Princeton machines. Established in 1984, they owe their longevity to a combination of great customer service and industry expertise.
About D&D Lift Inc.
D&D Lift Inc. is a full service, independently owned, factory authorized dealer of JLG, Gradall, SkyTrak, and Princeton machines. Located in Tracy, California, D&D Lift Inc. was founded in 1981 by Dave Priolo Sr., his wife Lorrain Priolo, and son Dave Priolo Jr. In 1987, they expanded their family legacy to include their son-in-law George Barberick who is now the CEO of D&D Lift.
Krista Arthur-Magidson, Boutique Marketing, http://www.boutiquemarketinggroup.com, +1 3105299294, [email protected]
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