Celebrity Hair Stylist Andrew Fitzsimons Launches Global Namesake Haircare Brand in the U.S.
Andrew Fitzsimons Haircare, featuring the revolutionary AF Bonding System™, is now available exclusively at Ulta Beauty nationwide.
NEW YORK, April 18, 2022 /PRNewswire-PRWeb/ -- Following a sellout success at Boots in the UK and Ireland, globally recognized celebrity hairstylist Andrew Fitzsimons' namesake haircare brand is now available in the United States. As of April 17, Andrew Fitzsimons Haircare, an accessible, salon-performance collection featuring 23 care and styling products, priced at $14 is available exclusively at all Ulta Beauty stores and on Ulta.com.
"Having spent two decades in the hair industry, I've come to realize we as beauty professionals can serve clients better," said Fitzsimons. "I made it my mission to create the first high concept, high fashion, high-performance brand, and make it a price everyone can afford. Everyone deserves products that makes them feel like their best selves."
Andrew Fitzsimons Haircare marries bold design and artistry with high-performing, efficacious formulas. All products in the collection feature the proprietary AF Bonding System™, an innovative, protein-based complex that builds maximum strength from within and creates powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility, so hair is left looking shinier and feeling healthier and softer.
"We're beyond thrilled to introduce the talented Andrew Fitzsimons to our guests with his new, playful and exciting brand," says Jessica Phillips, vice president of merchandising, Ulta Beauty. " Our guests are loyal to products with a proven bonding system. Paired with such an affordable price point, we are confident this will be the perfect addition to any beauty lover's hair care routine. We can't wait to welcome new and existing fans to discover this brand exclusively at Ulta Beauty stores, our salons, and online."
Ulta Beauty guests can shop the brand's five inclusive and concern-specific collections, along with styling products designed to mix and match for ultimate hair health and expression:
- VIRGIN REPAIR LINE WITH CERAMIDES FOR DAMAGED HAIR: Ideal for damaged and/or weakened hair, this collection strengthens hair structure with an innovative formula featuring ceramides to revitalize and regenerate while protecting against further breakage from chemical, thermal, environmental stressors and styling effects. Products include Restructuring Shampoo, Restructuring Conditioner, Restructuring Mask, AF1 Restructuring Leave-in Conditioner and Restructuring Serum.
- FANTASY CURLS LINE WITH AMINO ACIDS FOR 3A-4C CURL TYPES: Formulated to cater to 3A-4C curls, this nourishing collection provides long-lasting curl definition for smooth, manageable, and bouncy curls. Containing amino acids for strength and pro- keratin to rejuvenate dry hair, this line controls volume and tames frizz without stripping the hair's natural oils. Products include Nourishing Shampoo, Nourishing Conditioner, Nourishing Mask, Nourishing Serum, Curl Crème and Curl Amplify Texture Spray.
- BODY VOLUME LINE WITH CAFFEINE: Ideal for thin or fine hair, this unique collection formulated with caffeine is designed to nourish, texturize and lift. Adding weightless body and conditioning treatments that fill in missing keratin found naturally in hair follicles, the products include Boosting Shampoo, Boosting Conditioner, and Blow Dry Hold Spray, giving hair a soft, weightless finish for lasting shape.
- PRISM SHINE LINE WITH HYALURONIC ACID: Suitable for most hair types, this collection provides extreme shine, moisture and reduced frizz while improving manageability and protection from dullness. Infused with a Hyaluronic Acid protein complex, Prism Shine replenishes fibers from root to tip, detangles and softens to leave strands silky, supple and with maximum shine. Products include Glossy Shampoo, Glossy Conditioner, Invisible Shine Spray, and Softening Crème.
- STYLING: This high-performance styling collection addresses all hairstyling needs. The products offer a mix of innovative formulas and perfected luxury-inspired classics, all including Aurascent Technology™. This long-lasting scent technology leaves strands with a divine fragrance that boasts notes of citrus, green florals and creamy wood which gradually release overtime. The Styling range can be cocktailed with any other products across the collection to leave hair feeling refreshed between washes. Products include HARD Strong Hold Hairspray, TOUCH Soft Hold Hairspray, DISCREET AF Dry Shampoo, MODEL Volume Wave Spray and APRES SEXE Texture Spray.
In addition to price accessibility, Andrew Fitzsimons is committed to inclusivity and social responsibility, from formulations to marketing. The brand joins Conscious Beauty at Ulta Beauty™, which educates, guides, and simplifies by providing guests with greater choices and transparency. Andrew Fitzsimons Haircare is certified under all five Conscious Beauty pillars: Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact.
As an ally of the Trans community, Andrew began a donation program for the Trans Wellness Center in Los Angeles in addition to the brand's support of the London LGBTQ+ Community Center. Andrew Fitzsimons Haircare is committed to supporting the community via beauty product donations for transgender or non-conforming people and intends to bring awareness and fundraise where help is needed via its owned media channels. Additionally, the brand offers retail partners inclusivity and pronoun training workshops for store associates.
"I always knew I wanted to create a line that empowers people to embrace and fall in love with their natural hair texture," said Fitzsimons. "I hope this collection inspires you to be the most unapologetic version of yourself. Don't just be you. Be you AF!"
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Media Contact
Ashley Ali, Nouveau Communications, 1 3475232170, [email protected]
SOURCE Andrew Fitzsimons Haircare
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