Pixicade Saw 10X Growth in New User Acquisitions Since Joining Allstar in 2021
HAWTHORNE, N.Y., July 13, 2022 /PRNewswire-PRWeb/ -- Allstar Innovations, a performance driven marketing company, today announced that Pixicade, an award-winning game that allows people to use colored markers and paper to turn hand drawings into exciting playable video games, has seen a tremendous increase in growth since joining Allstar's Strategic Equity Platform.
Pixicade joined the platform in 2021 and BitOGenius has since seen a positive growth trajectory across many facets of its business working with Allstar Innovations, including new user acquisitions to the tune of 10X YOY. Pixicade has also seen astronomical company expansion since joining the platform. Its retail development has also seen explosive growth from 200 stores nationwide to 30,000+, enabling greater product development. Additionally, Pixicade's' growth in monthly active users has increased 10X between 2021 and 2022.
With over 20 years of proven success, $8 billion in sales, well over $2 billion in highly targeted advertising campaigns and partnerships with highly sought-after retailers such as Amazon, Walmart, Learning Express, Target, Walgreens, Rite Aid and CVS. Allstar Innovations is responsible for some of the most successful consumer product launches in recent history. Allstar's Strategic Equity platform is a licensing partnership between the brand and its infrastructure, giving them access to Allstar's full team and resources in exchange for equity that's earned into by reaching agreed upon milestones.
Created by BitOGenius™., a revolutionary tech company, Pixicade was launched in 2021 with a focus on STEAM toys. Developed by game design experts and educators, the award winning Pixicade kit offers a unique open-ended play pattern that's both physical and digital. It provides distinctive play experiences that allows individuals to both share their games and play other's as well. Pixicade Games come to life in under 30 seconds. through its easy-to-use app. Pixicade will be expanding its line shortly with 2 amazing new titles.
The Pixicade kit includes high quality washable markers, 3 books, and 2 QR Codes to unlock the app, with up to 1600 games for use on iOS and android devices. The interactive books teach over 50 game design concepts and have over 100 game examples, and 30 learning activities. 7 game types, including individual and head-to-head, teach a variety of skills including problem-solving, rapid prototyping, and logic. Powerups and edit functions allow gamers to fix, change and enhance their games while playing. Gamers are encouraged to express their imagination and become creators.
"Partnering with Allstar Innovations has been invaluable for the growth of our company," said Martin Horstman, CEO of BitOGenius. "Allstar brings professionalism and a level of passion for the products they partner with that matches the passion of the founders themselves. We are able to confidently develop our product line and pursue innovation knowing that Allstar's expertise is behind us, resulting in our ability to meet and exceed our vision for the future as one team." Horstman continues…" their ability to execute a strategy is second to none, with a team of incredible people ready to supercharge through their strategic equity platform!"
"Pixicade joining our strategic equity platform has been a perfect fit," said Scott Boilen, CEO of Allstar Innovations. "Alysha and Martin both have an in-depth knowledge in education and technology and a passion to understand their customer's needs. Combining that with the Allstar platform for taking products from concept to consumer has allowed us all to execute towards the vision. Pixicade is not only an incredible feat of combining ingenuity and passion, but also a thrilling game that can help in continued education of children through its STEAM focused platform."
Allstar Innovations takes products and brands from Concept to Consumer™ and solves problems for consumers by bringing only the best products to market. From product testing, engineering, product branding, performance-based advertising, and product development, they have a world-class supply chain function that is unmatched anywhere in the world. Allstar Innovations has longstanding relationships with retailers, wholesalers, e-commerce sites and prides themselves on being nimble, aggressive, fast moving and most importantly, innovative.
About Allstar Innovations
Founded in 1999, Allstar Innovations is a Performance Marketing company that has been directly responsible for some of the most successful consumer products in history. Allstar works with brands who are on the precipice of becoming a household name, but are unable to market and distribute to retail at a larger scale. Allstar acts as an extension to the brands they work with and employs experts in direct response marketing, product development manufacturing, and retail distribution to simultaneously build brands and drive sales. Allstar discovers, evaluates, tests, optimizes and maximizes products before they reach the consumer, this process is Allstar's C2C™ experience. For more information, visit http://www.allstarmg.com.
About BitOGenius, Inc
Based in New York, BitOGenius, Inc. is a global leader in EdTech and video game design. Led by Alysha and Martin Horstman, the BitOGenius™ team is made up of educators, entrepreneurs, and tech experts who are passionate about gaming, technology, and education. As a pioneer in video game design, they have won multiple awards for their groundbreaking games Pixicade & DoodleMatic.
Media Contact for Allstar Innovations:
Jason Geller
JMediaHouse, LLC
[email protected]
212-920-0398
Media Contact for BitOGenius:
J. Stein
Always In Entertainment, LLC
[email protected]
917-733-2704
Media Contact
Jason Geller, JMediaHouse, 2129200398, [email protected]
SOURCE Allstar Innovations
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