ESG Stakeholder Perception: What You Don't Measure Can Hurt You

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Converseon, Inc.

Aug 09, 2022, 09:00 ET


Converseon White Paper Defines and Resolves Gap in ESG Reporting

NEW YORK, Aug. 9, 2022 /PRNewswire-PRWeb/ -- AI-Powered Consumer Intelligence Firm, Converseon, today released a new white paper on the importance of measuring stakeholder perceptions of brand ESG efforts through unstructured social and conversational data. The paper, titled "Stakeholder Perception of ESG: What You Don't Measure Can Hurt You," describes how and why this measurement approach fills important "gaps" in ESG reporting including whether stakeholders trust brand sustainability claims in an environment where concerns about "wokewashing" and "greenwashing" are increasing. Marketing Charts' recent report that almost 1 in 4 adults don't believe brands' sustainability claims illustrates this crucial gap.

Part of Converseon's ongoing decision intelligence white papers series, this paper examines the ESG stakeholder perception gap, addressing why and how to fill it:

  • ESG measurements are critical, but provide an incomplete view of stakeholder perceptions, especially over time
  • Current approaches don't continually measure stakeholder perceptions of brand efforts over time using social and other forms of "conversation data"
  • Insights from such data are essential to understanding "misalignments," identifying areas of risk and opportunity, benchmarking against competitors and industry captains, and understanding if key audiences believe in your ESG efforts

"(Converseon's) ESG Insights Module has been instrumental in helping us understand perceptions of our ESG efforts to help us improve, prioritize and navigate through these challenging times" - Leading Toy Manufacturer

"We're doubling down on our ESG tools because we've proven that, in combination with our PRIS Decision Intelligence tools, they can accurately predict business performance and allow brands to invest in the attributes and sub-attributes of their ESG reputation that directly impact the bottom line." - Rob Key, CEO, Converseon

DOWNLOAD THE WHITE PAPER AND LEARN MORE: http://converseon.com/esg

ABOUT CONVERSEON
For more than a decade, Converseon has been a leader in NLP powered consumer and social intelligence. During that time, it has gleaned an enviable reputation for innovation and excellence. Today the firm works in partnership with many of the world's leading brands and data platforms to maximize the value and impact of unstructured conversational data intelligence within organizations through its proprietary applied AI technologies, measurement frameworks, extensive industry experience, and data partnerships. For more information, please contact [email protected].

Media Contact

Savanna Adams, Converseon, Inc., 1 +917-243-4532, [email protected]

SOURCE Converseon, Inc.