ADvendio and BurdaForward Celebrate 16 Year Partnership
ADvendio is delighted to be celebrating a successful 16-year partnership with our customer BurdaForward, a digital media house based in Germany.
HAMBURG, Germany, Sept. 21, 2022 /PRNewswire-PRWeb/ -- BurdaForward is "part of Hubert Burda Media, a company that has been writing media history for more than a hundred years." BurdaForward became an ADvendio customer in 2006, making them one of our first and oldest customers.
BurdaForward had just begun using Salesforce to manage customer data in sales when they first approached ADvendio. "We were using Salesforce "out-of-the-box" as a classic CRM, and gradually we began to adapt Salesforce to meet the requirements of the digital business in which we are active," explains Kerstin Stapelfeldt, Senior Technical Project Manager at BurdaForward. "When we realized we needed the assistance of professional Salesforce developers to implement additional requirements, we hired ADvendio. We created digital billing categories, quote templates, and an API to the Google Doubleclick adserver in addition to CRM functionality."
ADvendio evolved into a SaaS solution during this time, and BurdaForward switched from their Salesforce custom solution to ADvendio's product in 2010. BurdaForward could then take advantage of ADvendio's finance solution and other features, while continuing to benefit from ADvendio's continuous product developments.
BurdaForward has remained a loyal customer of ADvendio because, as Kerstin Stapelfeldt stated, they "have never been able to find a reason to change providers, because ADvendio covers our requirements most comprehensively."
BurdaForward recognizes ADvendio for providing superior customer service and consistently making them feel looked after, even as ADvendio has grown globally in the years since BurdaForward first became a customer. Both companies maintain open and honest communication with one another to ensure that expectations are managed. "The ADvendio product team is constantly trying to stay at the pulse of the digital media age," Kerstin Stapelfeldt adds. "In this regard, our requirements frequently become their requirements, which their team develops and delivers to a large number of digital customers."
"Our business evolves about every three months, so there are always new challenges. We often have to quickly implement new solutions in order to meet new requirements. With ADvendio we have found the most suitable solution for us at the moment. It gives us the opportunity to participate in the market-oriented further development of their product, but also to drive our own developments forward independently." Kerstin Stapelfeldt, Senior Technical Project Manager.
Julian Ahrends, ADvendio's VP of Business Development adds, "BurdaForward has been a valued customer of ADvendio for many years. In the early days of our partnership, ADvendio listened closely to the needs of BurdaForward and both our companies worked together to formulate solutions, even with this approach continuing into our 16th year in business together, we are now happy to say that due to the increasing growth and internationalization of ADvendio, we have more influences from other customers, regions, industries and so on. ADvendio now also gives new solutions back to BurdaForward to support their business from other markets and perspectives."
Finally, Bernd Bube, CEO of ADvendio, stated, "It is a great accomplishment for us to be able to celebrate a successful 16-year partnership with BurdaForward. I am proud of how both of our companies have evolved over time and how we continue to innovate together to create a solution that meets the changing needs of BurdaForward and our customers in general. I'd like to thank the BurdaForward team for consistently putting their trust in us and remaining loyal to us. We appreciate your support and look forward to many more years of partnership."
Media Contact
Robert Tubridy, ADvendio Europe Ltd, 353 1-960-9004, [email protected]
Angus Dowie, ADvendio Europe Ltd, [email protected]
SOURCE ADvendio Europe Ltd
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