BrightStar Care® Invests in Major Medicare Advantage Study to Signify Where the Home Care Industry Is Heading and its Strategy to Align
Third-Party Data Study Released by BrightStar Care Reveals the Importance of Personal Care Services and Delivering High-Quality Care in Medicare Advantage Plans
GURNEE, Ill., Oct. 25, 2022 /PRNewswire-PRWeb/ -- BrightStar Care, the leading nationwide home care and medical staffing franchise known for providing the highest standard of quality home care released key findings today from a Medicare Advantage study conducted by Russell Research. The data study measured insights from Medicare Advantage enrollees and their utilization of their personal care services benefit.
The study showed that 88% of respondents would be more likely to choose a Medicare Advantage plan that offers a larger number of personal care hours. These findings reinforce research from Moving Health Home, which found that 73% of adults support receiving care in their homes and are confident in the quality of care they receive in the home.
The vast majority of respondents feel it is extremely important that their chosen personal care agency accept their Medicare Advantage benefit. In fact, 86% of respondents reported they would not consider using services from a personal care agency if it did not accept their Medicare Advantage plan. Further, the study indicated most would switch to another personal care service if their current agency did not accept their Medicare Advantage benefit.
Additionally, nearly all respondents agreed that their main priority when vetting personal care agencies was to find one that would accept their Medicare Advantage benefit. Caregiver compatibility and high quality of care were second to accepting their Medicare Advantage personal care benefits but are still major components when choosing a personal care provider. These trends in consumer behavior tied to personal care usage and Medicare Advantage displays the vast eligible population personal care agencies must be engaging with.
"These rising statistics showcase how rapidly the healthcare industry is evolving in a direction where Medicare Advantage and other reimbursement models are becoming widely accepted by personal care agencies," said Shelly Sun, Founder and CEO of BrightStar Care. "As we celebrate 20 years of BrightStar Care, we are taking an in-depth look at these trends and are piloting new reimbursement models and payer options through our BrightStar Owned agencies which will be scaled and utilized across our entire network. This strategy will expand our reach, make home care more attainable to those who require it, and increase the client populations we can serve across a diverse payer mix with Medicare Advantage at the forefront."
This response from Medicare Advantage recipients demonstrates the crucial role personal care services have in the overall healthcare ecosystem. Data from BrightStar Care's commissioned study also further highlights estimated figures from the 2022 ATI Advisory and CMS Medicare Advantage enrollment annual report. That report found that Medicare Advantage is projected to become the dominant form of Medicare by 2031. Medicare Advantage is approaching 50% of all Medicare plans; more than 30 million people are enrolled nationwide. The two contributing factors causing this steady increase are the rise in the size of the 65+ population and the shifting mix in conversion over to Medicare Advantage from traditional Medicare. Based on these findings, by 2031, Medicare Advantage will cover more than 41.5 million people.
Since 2018 BrightStar Care has invested in nearly half a dozen data studies with major third-party entities. This includes partnering with Avalere Health, ATI Advisory, and Russell Research to measure BrightStar Care's clinical outcomes, payer benefits, customer and employee journeys, and more to shape its long-term strategies. Data from these studies have assisted BrightStar Care in understanding the healthcare ecosystem and the home care landscape.
BrightStar Care's 2021 Avalere study proved the brand's clients receiving in-home personal care experienced lower rates of hospitalizations, Emergency Department visits, and Skilled Nursing Facility utilization delivering lower costs for payers. Now with the release of this Medicare Advantage study, data reveals that Medicare Advantage beneficiaries are looking to utilize personal care services as part of their plan, solidifying the market disruption in the home care industry.
For more information on BrightStar Care and which locations accept Medicare Advantage, please visit http://www.brightstarcare.com.
About BrightStar Care:
Founded in 2002, BrightStar Care is a national home care agency with more than 365 franchised locations nationwide that provide medical and non-medical in-home care services to clients in their homes and supplemental care staff to businesses. BrightStar Care franchise agencies across the country employ over 15,000 caregivers and 5,700 registered nurses who oversee the care and safety of each individual client. BrightStar Care offers custom medical staffing solutions to corporate entities and holds national accounts with government agencies across distinct patient populations providing healthcare staff anywhere care is needed. Female founded and led by CEO Shelly Sun, BrightStar Care is committed to providing a higher standard of care through its clinical nurse-led care model. As a member of Moving Health Home, BrightStar Care also actively advocates to change federal and state policies that prevent the home from being an accredited clinical care site. More than 95% of BrightStar Care agencies are Joint Commission accredited – the gold standard within the health care industry. BrightStar Care has also been the only national home care franchise to consecutively receive The Joint Commission's Enterprise Champion for Quality award for the past decade.
Media Contact
Stephanie Jerome, BrightStar Care, 1 6267336397, [email protected]
SOURCE BrightStar Care
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