Company Taps Agency's Beauty + Consumer Expertise to Grow Brand Awareness For Industry's First Ever Protein Perm and Textured Hair Line
BOSTON, April 26, 2022 /PRNewswire-PRWeb/ -- Curl Cult®, the first ever Protein Perm and hair texture line, has named 143 Communications its Public Relations agency. Founded by Janine Jarman, owner of https://www.hairroinsalon.com/Hairroin Salon and celebrity hairstylist, Curl Cult is changing the industry with the brand's exclusive and first-to-market Pisum-Protex™ technology. The entire line, which has been seven years in the making, is vegan, cruelty-free, paraben-free and sulfate surfactant-free.
143 Communications is executing a robust media relations strategy for Curl Cult in order to grow both industry and consumer brand awareness for this female-founded, female-led startup. From hair stylists across the country to consumers with textured hair, the 143 Communications team is leading the charge to ensure this brand becomes a household name.
"We loved the chemistry our team had with 143 Communications right off the bat and being that we're a startup, we were in need of a partner that could move quickly and pivot when necessary," said Janine Jarman, Founder, Curl Cult. "The 143 team exuded those qualities and that, combined with their deep expertise in beauty and consumer media relations, made the decision to partner with their team an easy one."
"In addition to the fact that we are always honored to represent female-founded businesses, our team was so excited to launch the reinvention of the perm and grow brand awareness for an entirely new curl category," said Tess Darci, Co-Founder, 143 Communications. "It's an exciting time for the hair industry and we're thrilled to have the opportunity to be the ones who get to scream it from the rooftops."
To learn more about 143 Communications, visit http://www.143communications.com. For more information about Curl Cult, visit http://www.curlcult.com.
ABOUT 143 COMMUNICATIONS
143 Communications is a boutique integrated marketing and public relations agency that specializes in media relations, influencer marketing, communications and content strategies, and events. Harnessing 30+ years of experience across multiple industries including beauty, travel, fashion, parenting and outdoor, 143 Communications creates and implements unique, integrated marketing strategies to shine a light on its clients. To learn more, visit http://www.143communications.com.
ABOUT CURL CULT®
Curl Cult® was founded by Janine Jarman, celebrity stylist and owner of Hairroin Salon, who created the first ever, industry-changing Protein Perm. This texture line was brewed in Italy and conjured in Los Angeles where Janine worked tirelessly to create a technology that would revolutionize the hair industry. Curl Cult is a pro-to-pro line that reinvents the perm as a method of reinventing hair artistry. A no frills, less stink, neutralize over-top perm that delivers freeform texture that grows out with the client. A protein-rich process that infuses hair with health, using exclusive Pisum-Protex™ technology. To learn more, visit http://www.curlcult.com.
Media Contact
Tess Darci, 143 Communications, LLC, 1 7817185239, [email protected]
SOURCE 143 Communications, LLC
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