veritree and SportChek Announce Commitment to Plant 1 Million Trees Across Canada
veritree, a data-driven, restorative platform that connects nature-based solutions with sustainably minded companies, today announced a partnership with SportChek to plant 1 million trees across Canada by the end of 2023.
VANCOUVER, British Columbia, Aug. 2, 2022 /PRNewswire-PRWeb/ -- veritree, a data-driven, restorative platform that connects nature-based solutions with sustainably minded companies, today announced a partnership with SportChek to plant 1 million trees across Canada by the end of 2023.
SportChek, part of Canadian Tire Corporation's group of companies, understands that businesses and communities help each other thrive. By partnering with veritree, SportChek gains access to veritree's network of reputable planting partners and its unique technology platform, allowing SportChek to manage, monitor, verify, and track the project's regenerative impact over time.
"veritree and SportChek share a common vision for a restorative, circular economy that benefits all Canadians," said veritree CEO, Derrick Emsley. "By leveraging nature-based solutions, SportChek brings verifiable and far-reaching positive impact to its communities, stakeholders, and suppliers, helping to clear the way to a low-carbon, nature-positive future."
Today's announcement marks a pledge to support restoration projects across Canada, from coast-to-coast. Through this commitment to plant one million trees, veritree brings SportChek and multiple Canadian planting partners together to take action to regenerate beloved Canadian forests and the natural outdoors, supporting a variety of restoration projects in several locations across Canada.
"Investing in shared environmental initiatives with our peers, suppliers and partners will help us address the environmental impacts of our business operations," said Kim Saunders, VP Environmental, Social, Governance (ESG) and Community Impact at Canadian Tire Corporation. "Our partnership with veritree enables us to take action on climate change and help support the effort to build a sustainable future for all Canadians."
Restoration projects will include post-fire restoration in Cariboo, British Columbia, a post-logging reforestation site in Sackville, New Brunswick, and several other projects soon to be announced. These regenerative initiatives will help to repair damaged ecosystems, revitalize habitats, enhance biodiversity, and provide effective natural carbon sinks.
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About veritree
veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.
The success behind tentree's planting program, veritree scales consumer-centric programs between planting organizations and corporations around the world. veritree's mission is to restore the planet - planting and verifying one billion trees within the decade. For more information, visit veritree.com.
About SportChek
Sharing Canadians' passion for sport and the outdoors, SportChek is proud to be the country's largest sports retailer with over 200 locations across Canada including Atmosphere and Sports Experts. Our belief in the importance of living healthy, active lives is backed by dedicated sales representatives with a deep understanding and commitment to sport. With a vast assortment of apparel and equipment, and the very best athletic brands in the world, we strive to help athletes and enthusiasts of all levels succeed. For more information, visit sportchek.ca or atmosphere.ca
Media Contact
Rachel Morrison, veritree, 1 5036808781, [email protected]
SOURCE veritree
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