Award-Winning Siempre Tequila Hires Industry Veteran to Spearhead its Rapid Expansion with New Strategic Role
TEQUILA, Mexico, Feb. 2, 2023 /PRNewswire-PRWeb/ -- Siempre Spirits Limited, the award-winning producer of Siempre Tequila, today announced that Wes Tachibana has joined its ranks as Vice President of Sales, reporting directly to Alex Lacroix, Co-Founder & CEO. In this newly formed role, Wes will work closely with the leadership team and Siempre's distribution partners to focus on driving growth for the company. Wes brings decades of proven experience in business development, consultative sales, and thought leadership.
Tachibana was formerly Regional Vice President of Sales for the Patron Spirits Company, where he helped grow tequila sales from 300,000 cases to 2 million per year. He has also worked in multiple senior roles at Pernod Ricard USA, Seagram, and Gallo. Most recently, Wes served as the Executive Vice President of Buzzbox, a single-serve, handcrafted cocktail beverage company.
"It has been a lot of fun watching Alex, Monica and the Siempre team create fresh and memorable marketing vehicles for a truly impressive portfolio of tequila expressions," said Tachibana. "I look forward to bringing my experience building retail programs to the mix, and offering a unique perspective to a world-class team that is also steeped in the world of retail." Wes continued, "For me, customer success and satisfaction should be the key drivers in every step of our business development and growth."
"We're excited to welcome Wes, who not only brings relevant experience from CPG beverage sales but also a wealth of knowledge in beverage as a whole," said Lacroix. "Wes will be key to activating new distribution and bringing our award-winning 100% agave tequila to new retailers and markets."
About Siempre Tequila
With features in Rolling Stone Magazine, TMZ, Forbes Magazine, and other major media coverage, our award-winning, 100% agave tequila is handcrafted using mineral-rich volcanic spring water. High-quality ingredients and distillation methods produce complex aromas and flavors, with a finishing technique that makes Siempre exceptionally smooth, naturally sweet, and perfect for sipping. Siempre's structure is feminine meets masculine with a bright, optimistic colorway, and joyful blending that is almost aggressively different from most other tequila brands that tend towards the serious and austere. The illustration style is a blend of traditional Mexican patterns and contemporary tattoo culture. Overall, the effect is one of joyful rule-breaking and rebellion. Grown from 150 cases of tequila to over 70,000 cases sold since 2016, the products are now distributed in 42 States and Provinces across North America and are rapidly becoming a household name.
About Alex Lacroix & Monica Sanita
Following Alex Lacroix's (Co-Founder & CEO, Siempre Spirits Limited) checkered past. The journey started when he and Monica Sanita (Co-Founder & COO, Siempre Spirits Limited) met in college. A few years later, they were both working jobs at advertising agencies and working crazy hours. To make a long story short, they fell in love, quit their jobs, took the only $9k they could scrounge between the two of them, and started making tequila. It's said that tequila runs in Monica's blood because of her Mexican heritage and that tequila runs through Alex's bloodstream because he was a tequila fan for a long time before co-founding Siempre Tequila. The inspiration behind the brand comes from Monica's grandmother and great-grandmother, who used to make mezcal for the family to sip during family gatherings, and belief that no matter how dark your past, it is never too late to look at the bright side and bring something incredible to life. To quote Alex & Monica, ''We risked it all, and it was worth it!''
Media Contact for Siempre Spirits Limited:
Jason Geller
JMediaHouse, LLC
[email protected]
212-920-0398
Media Contact
Jason Geller, Siempre Spirits Limited, 1 2129200398, [email protected]
SOURCE Siempre Spirits Limited
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