Holganix Launches Turf and Ornamental Specific Brand, HGX Pro
HGX PRO will provide direct support to turf and ornamental contractors while separating the messaging between Holganix's agricultural and turf and ornamental business units.
ASTON, Pa., March 23, 2023 /PRNewswire-PRWeb/ -- Holganix is excited to announce its new brand, serving turf and ornamental contractors, called HGX Pro. Product names and formulations will not be changing. However, products focused on serving turf and ornamental contractors will now be labeled as HGX Pro and products focused on serving our agriculture and residential customers will continue to be labeled Holganix.
Further, as part of its pro-line, turf, and ornamental contractors can now receive direct support from HGX Pro representatives.
"We believe this division between the two brands will allow us to better serve turf and ornamental contractors," states Barrett Ersek, CEO & Founder of Holganix. "We can now streamline the support they receive from our agronomic representatives and provide additional support features on our website."
HGX Pro products include all products that serve turf and ornamental contractors, including Bio 800 Turf (formerly Bio 800 Lawn), Bio 800 Golf, Bio 800 Tree & Shrub, Bio 800 Bloom, Blue Sky 21-0-0, PreBiotic 30-0-0, PB1 LTO 10-0-0, and its granular products. Products are packaged in bulk or 275-gallon totes, 50-gallon drums, or in smaller jug forms, including a 1-gallon jug and a 2.25- and 2.5-gallon jug containers. Products can be purchased at most Ewing Irrigation and Landscape Supply stores, HLS distributor locations, and regional and local distributors.
With time, turf and ornamental contractors will begin seeing the newly branded products at distributor's locations. "The new labels are much easier to understand," explains Ersek. "And, when it comes to our microbial products, Bio 800, contractors will be provided additional information about the product's diverse microbial contents."
About Holganix:
Holganix is a manufacturer of microbial products that harness the power of soil microbes to build soil health, reduce the need for fertilizer, and improve plant vitality. Holganix's pro-line, HGX Pro products, allow turf and ornamental contractors to use up to 50% less fertilizer while improving soil health and plant vitality.
Media Contact
Kaitlyn Ersek, Holganix LLC, 1 8665632784, [email protected]
SOURCE Holganix LLC
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