Local community members attended the grand opening and Oak Shore Commons groundbreaking celebration alongside Strathmore Real Estate Group
TRAVERSE CITY, Mich., May 15, 2023 /PRNewswire-PRWeb/ -- Today, Truly Free, a plant-based, refillable cleaning and laundry subscription, announced the grand opening of its new retail store on Thursday, May 11 from 11:00-12:30 p.m. at 6261 US-31 Williamsburg, MI 49690. The celebration began with Oak Shore Commons groundbreaking event at the construction site, followed by a ribbon cutting ceremony for Truly Free's grand opening. Community members attended the landmark event, to save big on in-store products and experience the brand in-person for the first time ever.
"This has been my dream for as long as I can remember," said Stephen Ezell, CEO of Truly Free. "I started building Truly Free from nothing – it was not easy. In fact, in 2013 we were on the verge of losing everything. In an effort to sell more products, I drove to local grocery stores in the area and asked them to include our product. One of the major grocery chains in the area refused, saying no one would buy it, but I wouldn't take no for an answer. I rented a Penske truck and rounded up abandoned pallets to make a display out of reclaimed wood. I showed up at one of the chain's stores and created a display without their knowledge and left it there. The store owner found out when customers tried to buy our laundry soap only to have it not ring up in the system. While the store owner at the time was not impressed, and this type of 'cowboy entrepreneurism' might have been a mistake, the old supermarket where I set up that display – that very building – is now our new headquarters."
Truly Free's new store features all of its online products, but with bigger savings: in-store shoppers will always receive a buy one get one free discount. Store hours are Monday-Friday, 11:00-2:00 p.m.
Founded in 2008, Truly Free was one of the first companies to revolutionize the cleaning industry with all-natural products delivered in a refillable and sustainable package, empowering families to reduce their environmental footprint. To date, Truly Free has helped eliminate over 6.2 million single-use plastics and free over 230,000 homes from harmful chemicals. In addition to Truly Free's products improving families' health and sustainability efforts, the organization also believes giving back to the community is a responsibility and necessity for making the planet a better place. Truly Free donated over $220,000 back to global communities in the past year through its Dryer Angels program and CCCD Jamaica.
For more information on Truly Free, visit https://trulyfreehome.com.
ABOUT TRULY FREE
Truly Free's revolutionary cleaning products and monthly memberships help create a greener future, not just a clean home. Leveraging over 14 years of experience, Truly Free's non-toxic formulas have freed over 230,000 homes from harmful chemicals, eliminating over 6.2 million single-use plastics, helping protect families and the planet from exposure to harmful, toxic chemicals. Thousands of Americans subscribe to popular top sellers Laundry Wash and Every Day Cleaner, available as Starter Kits or Refills monthly to make cleaning easy. Named to Inc.'s Best in Business List in the E-Commerce category, Truly Free helps users make every room in their home the cleanest clean can Truly be. For more information about the Truly Free team or products, visit https://trulyfreehome.com or follow along on Instagram @trulyfreehome and Facebook @trulyfreehome.
Media Contact
Layla Harrison, Palmer Public Inc., 1 330-301-3299, [email protected]
SOURCE Truly Free
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