TAMPA, Fla., Oct. 17, 2019 /PRNewswire-PRWeb/ -- Acquire Direct Marketing, one of the nation's fastest-growing advertising and marketing companies, announces the completion of an extensive one-year study on the use of omnichannel marketing for companies in the financial industry.
The study included over 1,000 marketing campaigns by financial advisors, registered investment advisors (RIAs), insurance carriers, and distributors of insurance products. It compared both single and omnichannel strategies over time and determined that omnichannel marketing resulted in 37% higher response rates for financial advisor seminars and 72% more consistent outcomes than either traditional direct mail or digital marketing on a standalone basis.
The study was measured and analyzed by LeadJig, a proprietary marketing platform that provides financial advisors with marketing data, analytics, and reporting. It also allows its users to make marketing decisions in near real-time.
"We are thrilled to share our findings with the financial industry and continuously strive to be the industry's pioneer of marketing services," said Alex Hug, President, and CEO of Acquire Direct Marketing and LeadJig, in a statement.
The study, according to a statement, brings new information and a newly proven strategy to marketing-minded financial advisors and attorneys previously faced with limited options and less control over their marketing.
"We believe the industry has been waiting for a change like this. Had it not been for the transparency and capabilities of LeadJig, this study would not be possible," said Chris Gutierrez, CMO of Acquire Direct Marketing and LeadJig, in a statement.
Acquire Direct Marketing has served over ten thousand clients, primarily in the financial and legal services industries, since 1986. LeadJig has over 3,000 active users and is one of the fasted growing marketing technology platforms for the financial industry. The company employs 40 and has operations based in Tampa, FL. Additional information is available at http://www.LeadJig.com, the industry leaders in financial seminar marketing.
SOURCE LeadJig
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