ALO Drink Unveils New Bottle Design at 2019 Natural Products Expo West
ALO® Drink, the #1 ready-to-drink aloe vera beverage brand in the U.S., unveiled a new proprietary bottle shape featuring a tapered center and an updated label design at Natural Products Expo West 2019 in Anaheim, CA March 7th - 9th at Booth #449.
SAN FRANCISCO, March 7, 2019 /PRNewswire-PRWeb/ -- South San Francisco, CA based ALO® Drink, the #1 ready-to-drink aloe vera beverage brand in the U.S., unveiled a new proprietary bottle shape featuring a tapered center and an updated label design.
"The objective of our new design was to improve our brand equities, increase simplicity and reduce complexity in our design language, and to evolve our aesthetic to be more on trend with what appeals to consumers today" said Henry Chen, President & Founder of ALO Drink. Chen continued, "it had been over 10 years since we launched our original design, so it was well time for not just a creative evolution, but a brand new visual approach."
The new label features highly stylized aloe vera leaves that wrap the flavor callout and continues around the bottle for a completely unique approach to the category "Our new exclusive bottle and label design reinforces our leadership position in the category," said Chen.
The new design will first be featured in ALO Drink's original lineup in 16.9 FL OZ (500mL) PET bottles. Bottle width and depth will increase by 0.25 cm, while bottle height increases by 0.5cm. The new bottles will be available to ship starting April 2019.
Aloe vera drinks have been a leading contributor to growth in the increasingly popular plant-based food and beverage category, and among the fastest growing functional/better-for-you beverages.
ALO Drink will be showcasing the new bottles at Natural Products Expo West in Anaheim CA, in March 2019, Booth #449.
ABOUT ALO DRINK
ALO Drink, a division of SPI West Port, Inc., was established in 2009. ALO Drink is the best selling ready-to-drink aloe vera beverage line in the U.S. grocery, natural, mass, and c-store channels. ALO Drink is available in retail stores across the U.S. and Canada, including at Whole Foods Market, Rite Aid, CVS, Safeway/Albertson's, Kroger, Sprouts, Publix, Extra Mile, Wawa, Quik Trip, Circle K, Sunoco, Holiday Station Stores, and Sheetz.
For more information, visit ALOdrink.com or email [email protected]
SOURCE ALO Drink
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