Clean beauty brand Aloette has announced the exciting new release of Better Angles, a Smoothing Aloe Vera Concealer that joins the Beauty by Aloette Collection. This is a highly anticipated launch for the brand as this is their first ever concealer to be offered. This new concealer joins other bestselling complexion products for Aloette, such as the Be Picture Perfect 12-Hour Demi-Matte Liquid Foundation and the Translucent Veil Setting Powder.
ATLANTA, June 14, 2023 /PRNewswire-PRWeb/ -- Clean beauty brand Aloette has announced the exciting new release of Better Angles, a Smoothing Aloe Vera Concealer that joins the Beauty by Aloette Collection. This is a highly anticipated launch for the brand as this is their first ever concealer to be offered. This new concealer joins other bestselling complexion products for Aloette, such as the Be Picture Perfect 12-Hour Demi-Matte Liquid Foundation and the Translucent Veil Setting Powder.
"We are so excited about the launch of our brand new concealer!" says Aloette President, Cathy McKenna. "I love the hydrating ingredients and multi-tasking formula. It goes perfectly with our other complexion products!"
Better Angles is formulated with Squalane and a skin-loving blend of natural oils including Grape Seed Oil, Jojoba Seed Oil, and Aloe Vera. Grape Seed Oil and Jojoba Seed Oil help even the look of skin tone and protect from environmental stressors, while Aloe Vera and Squalane hydrate and soothe the skin. The creamy multi-tasking formula deeply moisturizes the skin as it helps conceal imperfections for a healthier-looking complexion over time. This Smoothing Aloe Vera Concealer is available in the following shades:
- 01- Fair
- 02- Light
- 03- Medium
- 04- Tan
Better Angles Smoothing Aloe Vera Concealer pairs well with other products from the brand, such as fan-favorite Be Picture Perfect 12-Hour Demi-Matte Liquid Foundation to help perfect the look of skin with a long wear, 12-hour formula that helps conceal imperfections and uneven texture. Along with Be Picture Perfect, Better Angles also pairs well with the Ultra Finish Foundation with Compact. This foundation is an all-in-one powder that helps create a flawless-looking makeup base and can help set both Better Angles Smoothing Aloe Vera Concealer and Be Picture Perfect Foundation with buildable, long-wearing coverage.
To apply Better Angles, use your fingers or a clean makeup brush to lightly dab a small amount of product where desired. Blend the edges for a flawless-looking finish.
To find out more about Aloette beauty and skin care, including certified organic Aloeganic®, please visit us at aloette.com.
About Aloette
Since 1978, Aloette Cosmetics has been committed to creating high quality skincare and cosmetic products with home-based business opportunities and age-defying formulas that are fueled by our innovative aloe vera delivery system. Incorporating clean and cutting-edge cosmetic ingredients and technology, Aloette offers an array of high-performance makeup and skincare solutions designed to help deliver real results. Our mission is to define a new standard for skincare through farm to jar formulas and high performance products. For more information, visit http://www.aloette.com.
Media Contact
Kaitlyn Wells, Astral Brands, 678-303-3088, kwells@astralbrands.com
SOURCE Aloette Cosmetics

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