Aragon Research Identifies CoMarketing Clouds as a New Revolutionary Market Category.
PALO ALTO, Calif., May 16, 2023 /PRNewswire-PRWeb/ -- Today, May 16, 2023, Aragon Research published a new research report titled The Rise of CoMarketing Clouds.
In their latest research report, Aragon Research, a leading provider of research and advisory services, has identified and defined a new market category called CoMarketing Clouds (CMC). These newly defined strategies are poised to revolutionize the way marketing gets done in 2023 and beyond.
In today's world, marketing strategies are constantly changing and evolving. We are leaving the traditional era of first-generation marketing offerings and entering the era of CoMarketing Clouds (CMC). This fundamental shift in the way businesses market their products and services leverage intelligence and automation to streamline tasks and campaigns more efficiently.
The report authored by Aragon Research's CEO, Jim Lundy, The Rise of CoMarketing Clouds goes into depth about the benefits of adopting CoMarketing Clouds and how marketers can use automation to enable enterprises to efficiently market to audiences.
Some key benefits of CMC's are personalized automation where marketers can leverage generative AI to seamlessly create personalized accurate content and deploy it to their campaigns. CoMarketing Clouds have robust third-party integrations with many systems, including websites for content experience, Customer Relationship Management (CRM) systems and social channels.
"Aragon is forecasting that the market for CoMarketing Clouds will grow from $2.7 billion in 2022 to $15.6 billion by 2027, representing a compound annual growth rate (CAGR) of 40.8%," said Jim Lundy, CEO of Aragon Research. "Part of the reason for the fast growth is that so many are unhappy with the lack of automation in many areas of marketing – particularly marketers that have to deal with large levels of manual content creation."
CoMarketing Clouds are the new way forward that represent a new level of automation not seen before. Not only will they consolidate existing best-of-breed offerings, but they also offer new levels of intelligence and automation that have been missing from existing marketing products.
Enterprises should look to develop a plan to leverage CMCs, which in many cases will mean consolidating some of the existing best-of-breed tools.
About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.
Media Contact
Paula Quiroz, Aragon Research, 650-285-9889, [email protected]
SOURCE Aragon Research
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