At-home Invisible Aligner Company byte Launches "Don't Tell Me To Smile More;" Provocative Proclamation for Women to Reclaim Ownership of their Smile

LOS ANGELES, July 17, 2019 /PRNewswire-PRWeb/ -- byte, a Los Angeles based at-home invisible aligner start up, partners with Portland, Oregon based Undnyable, an out-sourced in-house marketing agency to create their first brand campaign, "Don't tell me to smile more." set to launch July 15th, 2019.

The campaign, starting in social and digital and then moving to broadcast, shifts focus from the hundreds of smiling faces that blanket the cosmetic dentistry category and gives back ownership of a woman's smile to her. 98% of women have been told to smile more at least once in their lifetime and more than 15% of women say this occurs weekly or more often. Tapping into the cultural misstep of women consistently being harassed by the statement "You should smile more," the campaign features eight women from different walks of life refusing to abide, proclaiming, "Don't tell me to smile more."

In the social campaign we see the same cross section of women; a mother, a student, a business owner, a trainer, a musician, an artist, in portrait form, emblazoned with the bold graphic, "Don't tell me to smile more."

In the :30 and :60 digital and broadcast films, the same women speak directly to camera opening with "You should know I'm not here to smile for you." They go on to describe that they are not "an object to be admired" and that they "don't need to smile to be better at their job." As the films progress, the women reveal that when they do feel like smiling it will be "powerful", "beautiful," and "have it's own meaning." But ultimately their smile "won't be for you, it's for me." Finally wrapping up in a series of portraits mimicking the social campaign, paired with the campaign line "Don't tell me to smile more" and byte's new tagline, "Straighter, whiter teeth for a smile that's all your own."

"As a modern solution in a relatively unmodern industry, byte already stands apart with proprietary products such as the HyperByte, a device used to speed up and ease potential discomfort in your treatment, but we wanted to distance ourselves even further from our competitors by truly championing the individual, and the power to be had in owning your own personalized smile." says Sarah McDonald, Head of Brand Marketing at byte.

"It was time to stand apart from the plastic and fake smiles in the cosmetic dentistry category by actually standing up for something; a woman owning her own smile." says Justin Hooper, founder of Undnyable and co-author of the campaign. "We partnered with the team inside byte to develop a campaign that hopes to empower women in their choice to smile, or not to smile."

The campaign launches July 15th and can been seen at http://www.DontTellMeToSmileMore.com

ABOUT BYTE

byte is a Los Angeles based modern health and beauty brand dedicated to helping women (and men) feel good about, and reclaim ownership of, their smile through a more affordable and more rapid personalized in-home invisible aligner system. Their proprietary system works twice as fast as other in-home invisible aligner systems and includes remote consultations along the way by dental professionals. More information can be found at byteme.com

ABOUT UNDNYABLE

Founded by award winning Creative Director Justin Hooper, a 72andSunny alumni, Undnyable serves as an outsourced in-house marketing department for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies. They've worked inside brands, inside agencies and production companies across all creative and production capacities. Their capabilities include navigating relationships with existing AOR and brand partners, bolstering and training currently existing creative and marketing teams, and, as in the case with Byte, creating and producing fully integrated campaigns from start to finish. For more information visit: http://www.undnyable.com For new business inquiries please contact weare@undnyable.com

CREDITS

Title: Don't Tell Me To Smile More

Client: byte
Head of Brand Marketing: Sarah McDonald
Head of Digital Marketing: Paul Adams

Agency: Undnyable
Chief Creative Officer: Justin Hooper
Creative Director: Sydney Arkin
Copywriter: Sydney Fuller
Writing Consultant: Leah Dietrich

Production Company: Undnyable
Director: Justin Hooper
Executive Producer: Melissa Hooper
Producer: Jordyn Roach
Editorial: Undnyable

SOURCE byte