AWESTRUCK is ready to shake the Travel, Tourism, Hospitality and Entertainment industries to their very core.
Two of the country's most innovative, cutting edge digital media agencies have combined forces, merged talents and set their sights on giving voice to an industry struggling to stay relevant in today's fast-moving digital age.
PHILADELPHIA, Oct. 24, 2019 /PRNewswire-PRWeb/ -- What do you get when three of the preeminent marketing, advertising and branding executives in the U.S. decide to join forces?
You get AWESTRUCK.
AWESTRUCK is more than just a name. It's a digital media mindset, and the result of a groundbreaking partnership between The 212 Group and Kaihatsu Media, two of the fastest-rising digital agencies in the country. AWESTRUCK merges the talents of founders Ryan Sprance, Nat "Ace" Collins and Dave Marcy - whose combined expertise encompass a diverse background of social engagement, digital expertise and traditional mass media.
Though both The 212 Group and Kaithatsu Media will continue to serve a wide variety of verticals, AWESTRUCK will laser-focus on the fast-paced and exciting industry in which it was formed – Travel, Tourism, Hospitality and Entertainment. The new, full-spectrum digital media agency seeks to provide clients with superior brand positioning, increased revenue, immediate upticks in web traffic and a streamlined, more efficient approach to traditional advertising that reimagines and reallocates marketing budgets to maximize returns.
More than anything, AWESTRUCK aims to give clients a strong voice in today's fast-moving digital landscape where influence and desirability can change in a flash. AWESTRUCK will use a combination of technology and proprietary features to help seize opportunities that most businesses never knew existed.
"Successful campaigns start with consistency of voice," Marcy said. "We strive to understand the unique culture of our clients and what makes them stand out. Our job is to make sure that personality is evident across all aspects of our campaigns from start to finish. Commitment to a unified voice is what allows very diversified advertising mediums to work together seamlessly."
AWESTRUCK will combine the best of traditional media placement with the understanding and mastery of today's digital age. From social media and brand reputation management to data harvesting and OTT/CTA advertising, AWESTRUCK can skillfully address every facet of a client's needs.
But none of this would mean a thing without the trio of talent behind the scenes.
Marcy and Collins co-own and co-manage The 212 Group, a full-service advertising agency serving clients up and down the East Coast. Both are recognized thought leaders in their respective fields of traditional and digital marketing. Marcy's expertise is culled from many years of sales success in Broadcast Television and through corporate positions with major entertainment entities like the WWE and Comcast. Collins cut his teeth working in traditional and digital marketing related to the automotive industry, and has since branched out to handle digital campaigns for more than 500 diverse companies, generating hundreds of millions of dollars in revenue for those clients.
But it's Sprance that just might be the secret weapon. A self-taught and a self-made success in the Social Media space, Sprance cultivated millions of social engagements through The Stylish Man, a men's lifestyle company he founded in his down-time, while holding high-profile corporate positions with Apple, T-Mobile and others. Finally, Sprance decided to leave the corporate world altogether and formed Kaihatsu Media, a digital branding and influencer firm, so he could advise businesses on how to create their own success. He is a frequent contributor to Forbes magazine, and this month he was named an Associate Producer on the new Amazon Prime reality series, The Social Movement.
But what distinguishes AWESTRUCK from its contemporaries is evident not just in its founders' backgrounds, but in the technology that they use and the manner in which they deploy it. The firm will utilize a revolutionary data-harvesting approach to competitive conquesting, eliminating the guesswork that can stymie traditional marketing efforts.
"Resorts and hospitality clients have never previously been able to accurately reach people who frequent their closest competition," Collins said. "AWESTRUCK gives them the unique ability to actively identify their competitors' customers and entice them to experience our client's brand."
Still, just having the coolest toys in the toolbox doesn't guarantee success.
For clients in the Travel, Tourism, Hospitality and Entertainment industries, whether an established property or a new entity about to break ground, there's an immeasurable value to partnering with an invested team that completely understands the space that the industry inhabits, both in the real world and online.
"When Kaihatsu Media and 212 Group combine to support client growth, the results far exceed our other partnerships," said Sprance. "The data harvesting technology used by 212 Group, coupled with the content marketing and social media strategy of Kaihatsu Media creates a powerful synergy resulting is significantly above industry average return on ad spend for our clients. Together our combined teams will be able to provide a resort or entertainment client with an extremely strong digital footprint allowing them to surpass their competition"
For more information about AWESTRUCK, email Co-Founder and Managing Partner Ryan Sprance at [email protected]
SOURCE Awestruck

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