Beautytap Partners with Bloomingdale's to Customize In-store J-Beauty & K-Beauty Shopping Experience for Customers

LOS ANGELES, Oct. 25, 2019 /PRNewswire-PRWeb/ -- Beautytap, the premier destination for Korean beauty education, advice, content, community, and premium luxury beauty products, today announces the grand opening of its first J and K-beauty "store-within-a-store" located at Bloomingdale's South Coast Plaza in Costa Mesa, CA. The shop will provide customers with the chance to experience Korean and Asian beauty from more than 45 brands offering 250 products in a simple, discoverable way. There will be a grand opening celebration that will be held Saturday, October 26th from 11:00 a.m. until 4:00 p.m., with special invitations going out to press, influencers, and 500+ Bloomingdale's VIP shoppers. The first 100 checked-in attendees will each receive a gift bag filled with $100 in free gifts. Guests spending at least $50 will receive a gift with purchase worth $250.

"Beautytap is excited to partner with Bloomingdale's for this customized, personalized in-store experience where shoppers can work with our educated staff to learn about Eastern beauty products that are right for them, individually," said James Sun, CEO of Beautytap. "By working with Bloomingdale's, Beautytap will be able to increase our national rollout more quickly than if we were to open standalone stores on a one-by-one basis. We will also be well-positioned to share our online community with the in-person experiential buying."

Additionally, Beautytap will be introducing a new way to customize the skincare discovery process based on skin concerns and personalization versus customers shopping by brands. How it works: Customers will take a digital skin analysis through a smart mirror and then given recommendations based on skin concerns like acne or dryness. They will then find the 1-10 K-beauty steps with specific products within those step categories based on their skin concern and budget (affordable, medium, and premium) price range. This will be a paradigm shift in how consumers personalize beauty based on their needs and budget rather than shopping only by brand shelves.

"If you look at the Instagram posts and online shopping behavior of today's consumer, they are mixing and matching brands and products instead of buying every skincare step from a single brand. She wants choices," Continued Sun.

"Bloomingdale's is excited to partner with Beautytap and bring this unique in-store shopping experience to our customers," said Stacie Borteck, Bloomingdale's Vice President and DMM of Cosmetics and Fragrances. "Our customers are highly interested in Asian beauty and increasingly want to discover new brands and products. This partnership will be a win/win for Beautytap and Bloomingdale's."

About the Event:
The CEO of Beautytap, James Sun, will address the audience at the grand opening, in a fireside chat with Melanie Bromley, co-host, Live from E!, chief news correspondent for E! News, and the lead correspondent for breaking entertainment news. Melanie will be the host of the panels and will hold the chat at 12 noon, before the first panel. The event, K-Beauty Pop, presented by Beautytap and StyleCon, offers a day of speaker panels, makeup stations, contests, glam experiences, prizes, and more. Melanie will host the event with guests Heidi Nazarudin, founder of Marque Media; Valorie Kondas Fields, and former head coach UCLA gymnastics. For the first time, AZN Labs Hydrogel Eye Patches and AZN Hydrogel Afterglow Lip Mask will be available for purchase. The new AZN Hydrogel Afterglow Lip Mask reduces the appearance of lines on the lip and around the lip area, and the AZN Labs Hydrogel Eye Patches diminish the appearance of fine lines, wrinkles, and crow's feet, both with astaxanthin-infused hydrogel masks loaded with powerful antioxidants.

Event partners include AZN Labs, Blanc & Eclare, Haruharu, Mediheal, My Beauty Diary, Paul & Joe, rom&nd, Sekkisei, Timeless True Mask and Whamisa. Haruharu, Mediheal, and Sekkisei will have experiential activations. My Beauty Diary and Paul and Joe Cosmetics will have in-store activation stations.

Beautytap offers premium luxury beauty products, direct from Seoul, and hand selected by its dedicated team of beauty experts who are intimately connected to the latest trends and innovations from the top lines in Korea. The Company is committed to providing customers with the finest ingredients with best results for skincare needs.

Guests may register for the event at http://www.kbeautypop.com

About Bloomingdale's:
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 17 Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit http://www.bloomingdales.com

About Beautytap:
Beautytap is the destination for Asian and Korean beauty trends and products, with an extensive range of educational resources and digital social community for global beauty consumers. Beautytap's mission is to promote and spread diversity of unique cultures around the world through the discovery of new beauty rituals and products from different countries. Through an online content and commerce site at Beautytap.com and actual brick-and-mortar stores, Beautytap brings a unique omni-channel experience of discovering beauty. Beautytap also has it's own product line, AZN Labs, which is a science and ingredient driven anti-aging brand utilizing the strongest antioxidant in the world, Astaxanthin.

Learn more by following us on social media on Facebook, Twitter, Instagram and at https://www.beautytap.com.

SOURCE Beautytap