eBev 2025 held May 28-30 in Indianapolis, promises to unite the industry's leading minds to address the future of beverage marketing.
INDIANAPOLIS, March 5, 2025 /PRNewswire-PRWeb/ -- Beverage Marketing Association (BMA) is excited to announce the launch of a groundbreaking industry initiative, "Better Together," during the annual marketing forum, eBev 2025, taking place from May 28th to 30th at The Conrad in Indianapolis, Indiana.
The "Better Together" initiative aims to harness the collective power of the alcohol beverage industry to celebrate its significant role in bringing people together, adding joy to our lives, and being present during life's most meaningful moments. From cheering on our favorite teams to toasting accomplishments, strengthening bonds at community gatherings, and cherishing holidays with loved ones, the alcohol industry has always been there to enhance our shared experiences.
Taylor Barnebey, Vice President of Marketing and Brand Advertising at Total Wine & More, will kick off the eBev 2025 conference with a compelling keynote address on the matter.
For the first time in modern history, the alcohol sector is witnessing a decline in both revenue and social relevance. Barnebey will emphasizes the urgent need for a united industry front.
The "Better Together" initiative represents a call to action for industry stakeholders to come together to address these challenges and ensure the industry's continued relevance in today's shifting marketplace.
Join many of the top minds and executives across beverage brands, retail, and technology to be a part of this pivotal moment for the industry.
"In addition to this initiative, eBev 2025 will provide critical insights for beverage marketers across all segments – with themes including the evolution of how we utilize social media platforms, de-premiumization as well as targeting more elusive premium consumers, the return to on-premise consumption, and the ever changing landscape of alternative beverages, including the infused THC / hemp market. Together, we will continue to ensure a vibrant future for the beverage industry," said Seth Hillstrom, Executive Director of Beverage Marketing Association.
Participation is by invitation only. To learn more visit http://www.bevmarketing.org or to request an invitation, please reach out to [email protected].
About Beverage Marketing Association (BMA):
The Beverage Marketing Association is dedicated to serving the global beverage industry through research, knowledge sharing, and the facilitation of business relationships. As beverage marketers, our remit begins with listening to our shoppers and consumers, uncovering truths about what they want and need, and delivering value at each and every touchpoint. So how do we do it? With technology and preferences ever-changing, and only an estimated 10% of marketers truly proficient with the tools they use, honing our craft and growing our businesses starts and ends with staying connected.
Media Contact
Frank Tortorici, Marketing Maven, 908-875-8908, [email protected], https://marketingmaven.com/
SOURCE Beverage Marketing Association
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