Bullish partnered with RADD Foods after the brand was selected as the winner of the firm's inaugural "$24K for 2024" initiative designed to connect an ambitious early-stage consumer company with access to Bullish's design services.
NEW YORK, Sept. 24, 2024 /PRNewswire-PRWeb/ -- Bullish, a New York-based brand consultancy and investment firm, has unveiled the recent brand refresh for RADD Foods, a dairy-free cheese brand, and the winner of the firm's first-ever "$24K for 2024" initiative.
Bullish designed RADD's packaging, wordmark, and extended brand elements to make RADD's product line eye-catching on shelves and to better capture the attention of adventurous, flavor-hunting foodies. The product packaging features an initial partnership with Frank's RedHot and the brand also offers a ranch flavor.
"To revitalize the sleepy dairy-free category, we drew inspiration from the energetic visual era of the late 80s and early 90s," said Bullish Creative Director Jake Tieman. "We created a bold, impactful wordmark and paired it with elements that tell a story and build a unique world around the brand. Just as RADD's dairy-free cheese offers bold, unexpected flavor, our visual system aims to evoke that same sense of surprise and excitement."
RADD was selected from a competitive set of candidates that applied for the inaugural "$24K for 2024" initiative launched in January 2024. The program was designed to give an ambitious early-stage consumer company access to Bullish's design services at a heavily discounted rate to help achieve a creative business priority in 2024.
"We loved that RADD was in its earliest stages and founded by a creative and scrappy team based in Michigan," said Brett Andersen, Director of Operations at Bullish. "Dairy-free cheese isn't necessarily thought of as a sexy product, so we gravitated towards the white space with the goal of helping the brand bring new energy to the category. Co-founders Emily and Cole really went with us on this journey."
"When Bullish says partnership, they mean it," said Emily Williams, Co-founder of RADD. "On day one, RADD Foods was welcomed like family to collaborate and build a world-class brand that we're proud to present. They listened to our unique needs and created a system that will serve us as we grow."
ABOUT BULLISH:
Bullish is a brand consultancy and early-stage consumer investment firm based in New York, NY. Bullish seeks ambitious teams that want a partner to help design the most remarkable businesses in the world. Prior clients include Snow Days, J.P. Morgan, and Hoop Tea. For more information, visit bullish.co.
Media Contact
Brett Andersen, Bullish, 212-634-4224, [email protected], https://www.bullish.co
SOURCE Bullish
Share this article