Cedato Unveils a New Video Content Unit for Publishers with Built-in Monetization and Content Composition Technologies

NEW YORK, April 30, 2019 /PRNewswire-PRWeb/ -- Cedato, the leading programmatic operating system for modern video, announces the release of the Video Content Unit (VCU), a complete video content monetization solution with built-in tools for running high-yield video across desktop and mobile while delivering an enhanced viewing experience.

Today, many publishers still rely on fragmented third-party tools to support their video content and monetization strategies, leading to inflation in costs as well as compatibility and latency issues. This makes it challenging for publishers to effectively monetize their sites while keeping users happy. With Cedato's newest solution, a single line of code delivers the fastest-loading player in the market with built-in content feeds from Cedato's continuously-updating syndicated video library, as well as from the groundbreaking Cedato Video Composer.

The AI-driven Cedato Video Composer automatically generates custom video content by transforming a publisher's proprietary assets into engaging videos within minutes, without requiring any setup or editing. This allows for video storytelling that delivers premium in-stream video monetization with no overhead costs. Cedato's Video Content Unit makes it easier and dramatically more cost-effective for publishers to offer a steady flow of high-quality, contextually relevant content to engage and retain their users. All this while eliminating the need for multiple complex solutions and costly video production teams.

The new unit is powered by the Cedato video player, which has the industry's smallest footprint and loads up to 50% faster than other top providers, as well as Cedato's powerful Hybrid Video Header Bidding engine for built-in yield optimization. The combination of faster loading and yield-decisioning enables the Cedato Video Content Unit to deliver up to 30% better video completion rates and significantly enhance fill rate performance.

One success story example is Glam, a women's lifestyle publisher. Glam implemented the Video Content Unit using original content as well as the Cedato Video Composer feeds. Mark Lee, Glam's CTO said that "After testing out several video solutions, Cedato's player and technologies achieved significant latency improvement and 40% lift in our video completion rates."

Ron Dick, founder and CEO of Cedato, explained that the Video Content Unit was purpose-built to address publishers' most pressing video content and advertising challenges. "We believe that by building holistic video solutions that are built-in to the video player, we can simplify today's complicated video ecosystem and make it easier for all parties to work together so publishers can create high-quality video experiences while maximizing results".

By offering video monetization and content technologies within a single solution, Cedato makes it simple and more effective for publishers to build and scale sustainable video revenue models.

About Cedato
Cedato powers video transactions, offering publishers and advertisers a SaaS-based video technology stack, enhancing value and viewing experience. With the fastest loading video player in the market, yield management powered by our proprietary Video header bidding technology and engagement-driven formats, we enable publishers and marketers to generate the best video results across mobile, web and CTV. Cedato also operates one of the fastest growing private video marketplaces that powers billions of direct-to-player impressions each month. The company operates out of NY and Tel Aviv, and was recognized by Frost and Sullivan and Red Herring for growth and leadership. For more information http://www.cedato.com or follow on Twitter at @Cedato

SOURCE Cedato

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