DENVER, Sept. 25, 2018 /PRNewswire-PRWeb/ -- Cloud Optik, a cloud insights platform for Service Providers and Indirect Channel Partners, today announced SmartProfile List and Enrich, two products which are a part of the company's SmartProfile product portfolio. SmartProfile List is an application that enables companies to quickly pinpoint ideal customers, by building highly targeted sales and marketing prospect lists. SmartProfile Enrich is an application that leverages Cloud Optik's proprietary database engine to build updated and validated customer data profiles, using only a phone number, email address, or internet domain.
"What we hear over and over from customers is that gathering relevant and current customer data is very challenging," said Michael Sterl, CEO of Cloud Optik. "Not only that, sales is often focused on the wrong customer, and marketing has missed the mark with the message. The SmartProfile products solve these challenges by cutting through the clutter to find ideal target customers fast. With accurate customer information, a company can then segment and prioritize their outreach to achieve very effective results."
Both new products are part of Cloud Optik's SmartProfile portfolio. SmartProfile is a suite of tools that analyze a business's existing data for a better understanding of current customers, service analytics, and opportunities.The SmartProfile portfolio is also capable of applying big data technologies to generate deeper and more valuable insights that translate to greater customer success and increased revenue.
SmartProfile List- Segment and prioritize customer outreach
SmartProfile List is an application that empowers service providers and channel partners to dynamically build their own list of potential customers based on a set of specific profile attributes, such as revenue, demographic data, or location information. Users need to only provide location, site type, contact level, and company size to generate their lists. Several profile attributes are available to choose from allowing users to segment and prioritize their customer prospects in ways never before possible.
SmartProfile Enrich- Improve existing customer data
SmartProfile Enrich is an application that significantly improves an organization's existing customer data. The application enables users to build an updated and validated data profile of customers using only a few pieces of relevant information, such as phone number, email address, or internet domain. The updated profile includes richer company and contact demographic data, email provider, revenue information and other custom attributes.
"Often our customers have basic info on their prospect or client, but they are missing key data," said Sterl. "If you are out there selling telecom or cloud solutions, wouldn't it be nice to know what technologies those customers are actually using, like if they're close to a fiber location, or if they are using a certain email platform? With SmartProfile Enrich, customers can improve their sales and marketing business processes dramatically by starting at the source: their data."
About Cloud Optik
Cloud Optik is a cloud analytics platform that is engineered to connect business intelligence data with proprietary data models to identify and unlock new sources of value for Service Providers and Channel Partners. The platform generates insights across the business, from operational improvements to enhanced customer profile information and new sales opportunities. For more information, visit https://www.cloudoptik.com/.
SOURCE Cloud Optik
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