Cloud Ratings has initiated research coverage of the Account-Based Marketing Software category. Ranked vendors included 6sense, Demandbase, DNB Rev.Up, Folloze, Foundry ABM, Hubspot, Hushly, Integrate, Madison Logic, Metadata, MRP Prelytix, Recotap, Rollworks, Salesforce, Signals, and Terminus.
SAN DIEGO, Sept. 12, 2023 /PRNewswire-PRWeb/ -- Cloud Ratings has initiated research coverage of the Account-Based Marketing Software category.
Ranked vendors included 6sense, Demandbase, DNB Rev.Up, Folloze, Foundry ABM, Hubspot, Hushly, Integrate, Madison Logic, Metadata, MRP Prelytix, Recotap, Rollworks, Salesforce, Signals, and Terminus.
Over 4,000 customer ratings (inclusive of vendor-supplied Net Promoter Score - or NPS - data) factored into the Account-Based Marketing Software category assessment.
Chart Quadrant Summary:
(Presented Alphabetically by Quadrant)
Leaders - High Market Adoption + High Customer Ratings:
- 6sense
- Demandbase
- Hubspot
- Metadata
- Rollworks
- Terminus
Market Excellence - High Market Adoption:
- Foundry ABM
Product Excellence - High Customer Ratings:
- Folloze
- Hushly
- Madison Logic
- Recotap
- Signals
Challenger - Market + Customer Validation:
- D&B Rev.Up ABX
- Integrate
- MRP Prelytix
- Salesforce
The full report is available at: https://cloudratings.com/account-based-marketing-abm-software/
Defining Account-Based Marketing Software:
Account-Based Marketing Software are comprehensive solutions designed to enable companies to execute targeted marketing strategies focused on specific high-value accounts. ABM software platforms provide advanced capabilities for identifying and profiling key accounts, integrating data from various sources to gain insights, and creating personalized and tailored campaigns to engage and nurture these accounts throughout the buyer's journey. ABM software platforms typically offer features such as account segmentation, lead scoring, predictive analytics, content personalization, multichannel campaign management, and account-level reporting and analytics, empowering organizations to align their marketing and sales efforts.
Commentary:
"With the increasing number of stakeholders in the software buying journey, effective coordination of go-to-market (GTM) efforts is critical and makes choosing the right Account-Based Marketing Software a strategic decision," commented Matt Harney, Founder of Cloud Ratings. "Our Cloud Ratings research agenda continues to prioritize GTM functions, including ABM Software, Sales Engagement Platforms, Digital Sales Room Software, and Partner Relationship Management (PRM) Software."
About Cloud Ratings:
Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.
Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product's business value.
Our Cloud Ratings Category Report research methodology combines user reviews with verified vendor data to impartially identify leading software products.
Media Contact
Gerelli Angga, Cloud Ratings, 619-538-8220, [email protected], https://cloudratings.com/
SOURCE Cloud Ratings
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