Cloud Ratings has initiated research coverage of the Direct Mail Automation Software category. Ranked vendors included Contact Pigeon, Lob, PFL, Cardly, PostGrid, Switch, and Postalytics. Over 17,000 customer ratings (inclusive of vendor-supplied Net Promoter Score - or NPS - data) factored into the Direct Mail Automation Software category assessment.
SAN DIEGO, March 21, 2023 /PRNewswire-PRWeb/ -- March 21, 2023 - Cloud Ratings has initiated research coverage of the Direct Mail Automation Software category. Ranked vendors included Contact Pigeon, Lob, PFL, Cardly, PostGrid, Switch, and Postalytics.
Over 17,000 customer ratings (inclusive of vendor-supplied Net Promoter Score - or NPS - data) factored into the Direct Mail Automation Software category assessment.
Chart Quadrant Summary:
(Presented Alphabetically by Quadrant)
Leaders - High Market Adoption + High Customer Ratings:
- Contact Pigeon
- Lob
Market Excellence - High Market Adoption:
- PFL
Product Excellence - High Customer Ratings:
- Cardly
- PostGrid
- Switch
Challenger - Market + Customer Validation:
- Postalytics
The full report is available at: cloudratings.com/direct-mail-automation-software
Defining Direct Mail Automation Software:
Cloud Ratings Category Report focuses on the core competency of automating the creation, sending, and tracking of physical mail (like letters, postcards, and other marketing materials).
Commentary:
"Cloud Ratings was created to allow organizations to make more confident, lower-risk software purchasing decisions," commented Matt Harney, Founder of Cloud Ratings. "Our mission is especially oriented towards categories - like Direct Mail Automation Software - that are undercovered by the largest IT analyst firms."
"While software review directories have become a very valuable tool in the software buying journey, there is a 'silent majority' of customers that do not submit to software review platforms. Cloud Ratings' use of private NPS data - through our Request For Information (RFI) - provides a more holistic view of customer experiences," continued Matt Harney from Cloud Ratings. "Moreover, the volume of directory reviews can be disconnected from a software vendor's true market share. To better reflect reality, our Market Adoption axis factors include revenue, revenue growth, and the current number of customers."
About Cloud Ratings:
Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.
Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product's business value.
Our Cloud Ratings Category Report research methodology combines user reviews with verified vendor data to impartially identify leading software products.
cloudratings.com
Media Contact
Gerelli Angga, Cloud Ratings, 619-538-8220, [email protected]
SOURCE Cloud Ratings
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