OTTAWA, Ontario, June 11, 2019 /PRNewswire-PRWeb/ -- McMillan, a creative agency specializing in meaningful brand experiences, today announces the launch of Snack by McMillan, a boutique studio focused on digital, video, print production, and events.
McMillan has made a name for itself among clients and peers in the industry by transforming brands and delivering go-to-market programs for global companies, including Intuit, Trend Micro, United Rentals, Hitachi, DFIN, Tesla, and Unify.
"The advertising world is taking a long time to adapt to new market realities, and we're not waiting around," said Pierre Paul Samson, McMillan's CEO. "Snack by McMillan is a game changer for our agency and for brands that require speed, agility, and world-class production work. We're adapting to an Uberized, Netflixed and Airbnb'd market. Snack by McMillan is a new way of engaging with clients as we bring distinct, real-time value with fast-cycle production that meets their business needs." Snack plans to adopt Uber-like qualities over the next year and offer e-commerce payment options, online project brief submission, online project tracking, and other low-touch, value-add services.
Projects ideal for Snack include digital productions, video and animation, event experience design, and execution for brand and campaign elements. McMillan is already working with brands in this capacity, but with the launch of Snack, there's now a low-touch process and agile approach in place that caters to this type of time-sensitive work.
"Over the years we've been granted so many opportunities to execute good work driven by a brand, client, or partner agency's strategy and found the work to be just as rewarding as what our own team ideates and executes," said Theresa Forman, President, McMillan. "This industry thrives on collaboration, and we welcome the chance to have a hand in bringing great work to life. Snack by McMillan is our turnkey, affordable solution for those one-off projects we're all too familiar with."
Some of the work McMillan has completed is available online at http://www.mcmillan.com/about/snack.
To learn more about McMillan, visit http://www.mcmillan.com, and if you are interested in learning more about the new Snack division, contact Theresa Forman at tforman(at)mcmillan(dot)com or visit http://www.mcmillan.com/about/snack.
About McMillan
McMillan is a creative agency that helps global businesses articulate their unique and authentic value and tell their most compelling stories to elevate the entire brand experience.
SOURCE McMillan
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