Cricket West Indies Announces Innovative New Ticketing Service With SecuTix

ST. JOHN'S, Antigua and Barbuda, Sept. 28, 2021 /PRNewswire-PRWeb/ -- Cricket West Indies has announced a new partnership with SecuTix, a leading international ticketing service platform, to launch an online service that allows fans to buy tickets for any West Indies home fixture in 2022 and beyond from any device or location. The partnership will use SecuTix leading ticketing cloud platform resulting in a new online, fan-friendly ticket selection and purchasing experience.

The new ticket service, available soon through CWI's windiescricket.com website, will offer advance ticketing and hospitality bookings for every West Indies home fixture, delivering tickets direct to fans' mobile devices for presentation on mobile screens for entry into to the stadium. Alternatively fans can print out their ticket at home to bring to the game.

Fans will benefit by having the freedom to buy their tickets in advance, selecting a seat of their choice and without having to queue. The partnership will allow fans to receive incentives, promotions, discounts and merchandise offers linked to their ticket purchase based on their profile and history of attendances.

Tickets for West Indies international fixtures from January to March will be sold online first, including the much-anticipated England T20I and Test tour of the Caribbean with the full tour itinerary being announced in the coming weeks. CWI will benefit from access to leading software and block chain technology to drive increased ticketing revenues, a reduction in operating costs and to prevent ticket fraud.

Dominic Warne, CWI's Commercial Director said: "Sports fans expect a simple, fast, reliable ticket buying experience at any time of day, in any location and from any device. CWI's new service delivers this for Caribbean fans and international visitors alike, enabling them to book their preferred seats in advance for any fixture, in just a few clicks and without the need to queue.

The SecuTix platform delivers this fan-friendly experience from purchase to entering the stadium, whilst also providing improved ticketing data to allow us to make smarter decisions on ticketing prices and promotions. We believe this improves accessibility for fans to any West Indies game and will help increase attendances to deliver that world-renowned West Indies carnival cricket atmosphere."

The SecuTix' software platform is internationally recognized for its ability to handle online ticket sales and seat selection for large venues and events spaces including sports clubs, stadiums, music concerts and festivals, museums, and more.

"We are delighted to enter into a relationship with Cricket West Indies," said SecuTix Americas CEO Eric Rozenberg. "Between our extensive experience with sports—including cricket and soccer—as well as our innovative technologies and unparalleled customer service, SecuTix is well positioned to serve the specific needs of Cricket West Indies."

Fans can sign up to be the first to hear about future fixtures, receive special ticket offers and exclusive content by signing up for the West Indies 'WI Insider" fan e-newsletter at https://www.windiescricket.com/updates/ .

About CWI
Cricket is the heartbeat of the Caribbean and Cricket West Indies (CWI) takes great pride and responsibility in growing, guiding and organising cricket throughout the English-speaking Caribbean countries which form the West Indies, represented internationally by the West Indies men's, women's and age-group teams.

The West Indies international team is unique in cricket and in international sport as it is the only team that represents a group of nations, drawing on the strength, skills and passion of each nation to unite through cricket and take on the world. CWI is the governing body for all professional and amateur cricket in the region, from the West Indies men's and women's international home series to regional tournaments such as the West Indies Championship (four-day), the one-day men's and women's CG Insurance Super50 Cup and the Women's T20 Blaze.

About SecuTix
Founded in Switzerland in 2002, SecuTix is a leading international provider of ticketing and engagement services, offered through its comprehensive SaaS and CRM platforms. As a fully integrated white label solution for ticketing, the company seamlessly helps venues and organizations in arts, entertainment, sports, and more manage processes, boost sales and enhance audiences' experiences before, during, and after events. To learn more about SecuTix, visit http://www.secutix.com

Media Contact

Sallie James, Red Banyan, (954) 379-2115, [email protected]

SOURCE SecuTix

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